Field Marketing Manager – Federal

2 weeks ago

Santa Clara California, United States ServiceNow Full time
Job Description

Team

You would be joining a savvy team of Federal Marketers that focus on creating pipeline and thought leadership within the Federal government.  We work hard and we play hard

Role

The Federal Field Marketing Manager position will be responsible for developing, managing and executing marketing plans that supports sales objectives and drives pipeline in the Federal market space. This position will report into the Director of Federal Marketing and is based in our Vienna, Virginia office or remote (East Coast).

What you get to do in this role:

Execute a fully integrated, annual go-to-market plan to include online and offline lead generation programs and brand awareness campaigns tailored toward Federal (account specific) agencies.

Liaise with corporate and regional marketing managers on corporate messaging and programs

Work closely with corporate marketing, product marketing and creative services to help facilitate the creation of federal specific assets and messaging for event specific materials (i.e., pull up banners, tradeshow booth elements)

Research, select and manage events relevant for the ServiceNow Federal teams and the markets we operate in

Manage federal marketing activities from inception to completion including event logistics, tracking leads, reporting, event feedback and reconciling PO’s and invoices.

Continue to grow the Voice of Customer with speaking engagements, video testimonials, case studies and quotes

Follow a metrics driven, analytical approach

Assist in planning, driving attendance to and executing our annual Federal marquis event, the Federal Forum.

Develop and execute strategic marketing campaigns that are aligned to Federal territory market awareness and sales objectives (pipeline targets, quarterly budgets and overall business goals).

Manage custom demand generation activities, Account Based Marketing (ABM) activities, as well as Public Sector Community Engagement opportunities.

Adapt corporate / horizontal content and campaigns for Federal use, infusing government knowledge and experience.

Collaborate across extended teams, including corporate marketing, product marketing, partner marketing, partner sales and government sales.

Budget management as well as reporting on lead flow and program ROI.

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