Analyst, Paid Social

3 weeks ago


Chicago Illinois, United States Spark Foundry Full time
Job Description

Overview:

The Social Analyst is responsible for monitoring and maintaining media campaign development and activation on social channels. The ideal candidate requires proficiency in math, strong analytical skills, attention to detail, as well as creativity and an overall interest in and understanding of how consumers leverage social media in the decision path. They require participation in and completion of our agency wide, entry-level training program and our social-specific training track.

 

Role Objectives:

Gather research necessary to build a new campaign

Traffic approved plan

Monitor and maintain campaign budgets, pacing, and bid adjustments

Manage the performance of active campaigns and keep tabs on competitive landscape

Utilize bid management tools as well as Facebook, LinkedIn, Pinterest, Twitter, Instagram, Snapchat social platforms to build campaigns, QA, implement optimizations, and pull reporting

Develop optimization recommendations in partnership with Manager

Pull and analyze data to inform campaign reporting and help to build insights

Granular maintenance of monthly billing cycle

Resolve all billing discrepancies in partnership with client strategy and billing reconciliation team

Learn all relevant tools for reporting, analytics, and competitive analysis

Work closely with Manager to establish priorities and manage workload

Timely delivery of all work is required

Stay informed on social industry trends and new tools and ad formats

Successful completion of training programs and requisite certifications required

 


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