Brand Manager

Found in: Resume Library US A2 - 1 week ago

Birmingham Alabama, United States Southern Shirt Full time
Are you a creative storyteller with a passion for content creation, audience engagement, and brand building? Ready to take your passion for content and creativity to the next level? If you're a wordsmith with a dash of digital wizardry and a knack for storytelling, your dream job awaits Join Southern Shirt (SSCO) as our Brand Manager and unleash your imagination in an environment where every word, image, and idea counts.

As our Brand Manager, you'll be at the forefront of our creative journey and the face of our brand, driving our content strategy and crafting narratives that captivate and engage our audience. In this role, you will be responsible for developing and executing comprehensive content marketing strategies across various platforms. From blog posts and social media campaigns to email marketing and video production, your creativity will be the driving force behind our brand's storytelling. You'll collaborate closely with cross-functional teams, manage our content calendar, and measure the impact of your work through analytics. If you're ready to turn your passion for content into a powerful marketing tool, we want to hear from you

Responsibilities:

Content/Brand Strategy: Develop and execute a comprehensive content marketing strategy aligned with company goals, including content planning, creation, distribution, and analysis.

Content Creation: Create high-quality, engaging, and relevant content for various marketing channels, including blog posts, articles, social media posts, videos, and the planning and coordination of photo shoots.

Audience Research: Conduct audience research to understand customer personas, needs, and preferences, tailoring content to target specific audiences effectively.

SEO Optimization: Optimize content for search engines (SEO) to improve organic visibility and drive traffic to the company's website.

Social Media Management: Work with the Social Media Coordinator to manage and maintain the company's social media profiles, creating and curating content for social media platforms.

Partnerships and Collaborations: Forge strategic partnerships and collaborations with relevant industry influencers, organizations, and brands.

Email Marketing: Develop and execute email marketing campaigns, including newsletter creation, segmentation, and analysis.

Content Calendar: Maintain a content calendar to ensure a consistent flow of content and timely delivery of marketing initiatives.

Website Content: Manage the creation of compelling website images that resonates with the target audience and aligns with brand messaging.

Product Marketing Copy: Write product descriptions that highlight the unique features and benefits of our offerings, enhancing the customer experience.

Brand Consistency: Ensure consistency in messaging and visuals across all content materials, maintaining and enhancing the company's brand identity.

Performance Analysis: Track and analyze content performance using data and analytics tools. Use insights to refine content strategies and improve results.

Content Distribution: Implement content distribution strategies to maximize reach and engagement, including partnerships, collaborations, and promotion.

Team Collaboration: Collaborate with cross-functional teams, including designers, marketers, and subject matter experts, to develop and produce content.

Budget Management: Manage the content marketing budget effectively, optimizing spend to maximize ROI and achieve marketing objectives.

Content Guidelines: Establish and maintain content guidelines, standards, and best practices for the organization.

Why You're the Right Fit for this Position:

Your extensive experience in brand management and content creation aligns with our commitment to delivering high-quality content.

Your creative mindset and ability to develop innovative content strategies will drive audience engagement and brand growth.

Your proficiency in content management systems and SEO optimization will enable you to effectively manage and optimize our content marketing efforts.

Your exceptional writing and editing skills make you well-suited to maintain and enhance our brand's messaging and identity.

Requirements

Bachelor's degree in Marketing, Business, or a related field. MBA or relevant certifications are a plus.

At least 5 years of proven experience in marketing, with a minimum of 3 years in a leadership or managerial role.

Bonus points for marketing experience in the apparel, retail, and/or consumer product space.

Strong understanding of marketing principles, strategies, and best practices.

Creative mindset with the ability to generate innovative marketing ideas.

Exceptional communication and interpersonal skills.

Exceptional writing and editing skills, with a strong command of grammar, style, and tone.

Proficiency in marketing tools and software, including analytics / KPI platforms, SEO tools, content management systems, and email marketing software.

Analytical skills to interpret data and make data-driven decisions.

Familiarity with managing content on website platforms such as Shopify.

Strong project management skills with the ability to manage multiple campaigns and projects simultaneously.

Experience working with photographers, planning photo shoots, and coordinating events.

Experience working with brand ambassadors and influencers.

Detail oriented with excellent communication and interpersonal skills.

Comfortable on camera and with public speaking.

Ability to travel for photo shoots, company sponsored events, trade shows, etc.

Benefits

Passionate Team: You'll be working with a group of like-minded trend-setters who share your love for what we do.

Room to Grow: We're all about professional development and growth. Your creative ideas will be valued and nurtured.

Creative Freedom: We encourage you to think outside the box and bring your innovative ideas to life.

Competitive Benefits: We offer competitive compensation, benefits, and perks to keep you happy and motivated.

401K Retirement with employer matching

Medical, Dental, and Vision Insurance

Paid Time Off (PTO) and Holidays

Professional Growth Plans

Performance Bonus Opportunities

Health and Wellness Programs

Continued Education Allowances

Company Sponsored Luncheons and Events

Generous Employee Discounts on SSCO Product

Fun, Collaborative Work Environment with Great People

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