Director, Strategy

4 weeks ago


Plano Texas, United States Razorfish Full time
Job Description

You will be a critical part of the CRM Team - the center of strategy for our client’s business - quickly delivering business insights through understanding audiences, developing data-led insights, customer experiences and strategic direction.

Provide data-driven marketing program leadership for our client’s customer acquisition, loyalty, and retention efforts. This role is responsible for strategy and program definition within CRM as well as stewarding activation across direct-to-consumer communication channels.

You'll be a critical part of a cross-functional team in the collaborative development and stewardship of program initiatives for major pre- and post-purchase CRM programs

Supervise an individual’s work, conduct career coaching, and oversee the client deliverables

Develop direct collaborative working relationships with key client stakeholders

Identify and steward growth opportunities through incremental program proposals and proactive strategy recommendations to client stakeholders

Develop insightful creative briefs to provide focus and direction to developing creative program assets

Identify and steward adoption of process and practice improvements both internally and among client stakeholders

Develop a deep understanding of consumer behavior from both first-party data sources and analyses as well as third-party research

Development and implementation of use cases for advanced marketing strategies and technologies (DMP, CDP, Database/CMS, Salesforce Marketing Cloud)


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