Director, Media Technology
Found in: Resume Library US A2 - 2 weeks ago
Position Summary
The Media Technology Director evaluates and utilizes new technologies to shape media implementation and optimization strategies. Additionally, they oversee staffing and process development within the agency's department. You will report to the VP, Media Technology.
Responsibilities
Knowledge
Identify potential risks, problem solve, and create efficiencies.
Advanced knowledge of all media categories
Intermediate familiarity with market players
Ensure adherence to best practices for brands regarding researching and analyzing new technology.
Responsible for seamless implementation of new systems and processes.
Relate consumer insights to technology usage (mobile apps, different types of targeting, non-standard media, etc.)
Foresee strategy and activation of selling and implementation (scope, staffing, etc.) through technology solution
Identify potential need for proprietary technology (also determine if it's an agency investment vs. paid by the client)
Identified as a leader in developing or overseeing clear, impactful strategies
Develop Media Technology team
Be a resource to Product Managers for technology vendors
Identify opportunities for process and team expansion
Share learnings across clients and teams
Foster a team environment focused on issue resolution
Client Relationship
Manage client and procurement relationships
Collaborate with clients to improve process and efficiencies
Advocate for adoption of new technologies and strategies
Proficient in presenting and leading large groups
Predict client expectations and opportunities for scope increase
Understanding of industry impacts (GDPR, CCPA, CPRA)
Knowledge of mar-tech and ad-tech stack for data privacy
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