Director, Media Technology

Found in: Resume Library US A2 - 2 weeks ago


Philadelphia Pennsylvania, United States Publicis Health Media Full time
Job Description

Position Summary 

The Media Technology Director evaluates and utilizes new technologies to shape media implementation and optimization strategies. Additionally, they oversee staffing and process development within the agency's department. You will report to the VP, Media Technology.

Responsibilities 

Knowledge  

Identify potential risks, problem solve, and create efficiencies. 

Advanced knowledge of all media categories 

Intermediate familiarity with market players 

Ensure adherence to best practices for brands regarding researching and analyzing new technology.  

Responsible for seamless implementation of new systems and processes.  

Relate consumer insights to technology usage (mobile apps, different types of targeting, non-standard media, etc.)  

Foresee strategy and activation of selling and implementation (scope, staffing, etc.) through technology solution  

Identify potential need for proprietary technology (also determine if it's an agency investment vs. paid by the client)  

Identified as a leader in developing or overseeing clear, impactful strategies  

Develop Media Technology team 

Be a resource to Product Managers for technology vendors 

Identify opportunities for process and team expansion 

Share learnings across clients and teams 

Foster a team environment focused on issue resolution

 

Client Relationship 

Manage client and procurement relationships 

Collaborate with clients to improve process and efficiencies

Advocate for adoption of new technologies and strategies 

Proficient in presenting and leading large groups

Predict client expectations and opportunities for scope increase 

Understanding of industry impacts (GDPR, CCPA, CPRA) 

Knowledge of mar-tech and ad-tech stack for data privacy 


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