Director of Marketing

Found in: Resume Library US A2 - 1 week ago


El Paso Texas, United States Datamark, Inc. Full time
DATAMARK, Inc. is seeking an experienced and strategic Director of Marketing to join our team. As a leading provider of business process outsourcing solutions, DATAMARK helps organizations worldwide manage their operations more efficiently and effectively. The Director of Marketing will play a key role in developing and executing marketing strategies to drive brand awareness, lead generation, and customer engagement.

The Director of Marketing will be responsible for overseeing all aspects of B2B marketing department, including marketing campaigns, digital marketing initiatives, content creation, social media management, and event planning. They will collaborate with other departments to understand business objectives and develop marketing plans that align with the company's growth strategy. The Director of Marketing will also monitor industry trends, conduct market research, and analyze campaign performance to identify areas for improvement and optimize marketing efforts.

Responsibilities

Generate Marketing Qulaifying Leads (MQL) to pass on the Sales Department

Develop and implement strategic marketing plans to achieve business objectives

Oversee the creation and execution of marketing campaigns across various channels

Manage and optimize digital marketing initiatives, including SEO, SEM, and social media

Create engaging and captivating content for marketing materials, website, and social media platforms

Plan and execute events, such as conferences, trade shows, and webinars

Collaborate with sales and business development teams to support lead generation efforts

Monitor industry trends and conduct market research to identify new opportunities

Analyze campaign performance and metrics to measure ROI and optimize marketing efforts

Requirements

Bachelor's degree in marketing, business, or related field; MBA preferred

At least 10 years marketing experience in a B2B environment

At least 3 years experience in the Contact Center and/or BPO industry

At least 5 years of experience with social media/paid marketing

Proven track record of developing and executing successful marketing strategies

Strong knowledge of digital marketing, including SEO, SEM, and social media

Excellent communication and interpersonal skills

Ability to work well in a collaborative, cross-functional team environment

Analytical mindset with the ability to interpret data and make data-driven decisions

Experience in the BPO industry or similar field preferred

Benefits

Health Care Plan (Medical, Dental & Vision)

Retirement Plan (401k, IRA)

Life Insurance (Basic, Voluntary & AD&D)

Paid Time Off (Vacation, Sick & Public Holidays)

Short Term & Long Term Disability

Training & Development

Wellness Resources



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