Senior Manager CRM

4 weeks ago


Brentwood Tennessee, United States Kirkland's, Inc. Full time
Overview:
Manage and work alongside a team of channel marketing and lifecycle managers to send daily deal campaigns and lifecycle campaigns across push, SMS, email, in-app messages, and on-site banners

Responsibilities:
Manage your team’s KPIs and regularly deliver progress updates across stakeholder teams. Hold your team accountable for their KPIs.

Act as the spokesperson to other leaders about how the channels are performing, being able to speak to micro and macro tactics on the fly

Be the subject matter expert for capabilities and use cases for our marketing tech stack, including what programs and features we use to deliver email, push, in-app messages, on-site banners, and SMS campaigns.

Deploy scalable A/B testing to extract maximum ROI from channel communications

Identify and communicate issues and failures in the retention channels and connect with the correct teams to drive resolutions and report on outcomes.

Identify opportunities for automation and dynamic capabilities

Own and suggest changes to our audience and segmentation strategies

Coordinate with the B2B Sales Team on sponsored placements.

Unify and build user preference centers in partnership with Content and Technical leads

Champions and demonstrates a commitment to Kirkland’s Values

Qualifications:
Experienced: 4-6 years of D2C experience in CRM, lifecycle, and owned platform or channel management with a proven track record of increasing retention, traffic, and/or revenue

Expert in attribution and measurement, viewing channel effectiveness through a holistic lens. Must have experience managing: email and SMS

People Leader: 2+ years leading and building high-performing teams. You're excellent at communication and have the ability to guide and support teams in a constantly evolving environment

Data & Tech Savvy: Focused on data and deeply familiar with tools to support retention and CRM efforts

Comfortable using Business Intelligence Tools, Email Creation/HTML, Email Platforms, Customer Data, and CRM Platforms

Familiarity with Braze is a huge plus.

Additionally, you understand the nuances and complexities of data but act as a simplifier for others because you are an exceptional communicator

Adaptable:Thrive in fast-paced environments and growth-stage companies

You have a high level of integrity and initiative, possess a learning mindset, and strive for continuous improvement in yourself while championing those same qualities in your team.

Consumer obsessed

Ability to work at a computer for an extended period of time


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