NY Metro Marketing Supervisor
3 weeks ago
Marketing Supervisor will be responsible for directly overseeing and executing all aspects of the regional area marketing efforts and campaigns, as well as assisting with national campaigns. A focus will be placed on grassroots and guerrilla marketing efforts, as well as hyperlocal digital engagement.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Assist with strategy and management of local social media postings, including Facebook, Instagram, and additional channels as necessary. Specifically, engagement with local parent and mommy groups.
Coordinate grassroots efforts with our regional teams, both proactive and reactive strategies based on enrollment in classes and camps for Super Soccer Stars, Soccer Stars United, and Amazing Athletes
Strategize flyering and other guerrilla marketing tactics in targeted regional locations and surrounding areas
Oversee printing and distribution of marketing material regionally, including postcards, banners, lawn signs, flyers, pamphlets, etc.
Create marketing SOPs alongside marketing team to cover regional marketing profiles, grassroots strategies, digital best practices, design and language guidelines, compilation of analysis for promotional success, and strategic partnerships
Develop and sustain key community-based relationships including parent blogs and influencers throughout our regions and offer guidance and assistance
Identify and assist with coordination of promotional and seasonal events throughout our regions and offer guidance and assistance regionally
Maintain regional marketing requests and distribute to marketing team members as appropriate
Assist with tracking and management of regional marketing budgets
Assist with execution of eblast schedule, both nationally and regionally
Manage the publications strategy, budget and content delivery.
Manage regional text and email campaigns
Work Hours (40 hours/week)
Office hours changes depending on the season and either 9am to 6pm or 8:30am to 5pm. There will be an expectation of attending to the events which takes place on the weekends occasionally.
Marketing Supervisor will also need to be at multiple events during the week and on the field as part of grassroots marketing.
Requirements
Bachelor’s Degree in Marketing, Advertising, Communications or related Business field
2+ years of marketing and advertising experience, preferably in the sports or education industry
MUST HAVE: Proven track record of developing and implementing successful GRASSROOTS marketing campaigns
MUST HAVE: Experience in community engagement, organizing and leading events.
Understanding of marketing channels, including grassroots marketing, email marketing, social media, online advertising, SEM/SEO, and more
Graphic design experience preferred
Strong attention to detail
Exceptional verbal and written communication skills
Ability to travel across the city
Strong communication and knowledge of the city
Personable, intelligent, hard-working, outgoing, and energetic
Ability to work independently and proactively on projects and responsibilities
Organizational skills and the ability to work efficiently
Benefits
We offer a competitive starting salary ranging from $50,000 to $60,000, commensurate with experience. This position is also eligible for commission and/or bonus.
We also offer excellent growth potential, outstanding benefits (health and dental insurance, 24 days of paid time off, 401K plan, and an extremely friendly and energetic work environment.
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