Senior Analyst

Found in: Resume Library US A2 - 2 weeks ago


Columbia Maryland, United States Merkle Full time
Job Description

The Senior Analyst, Health Customer Analytics will use in-depth knowledge in quantitative database marketing and an understanding of the business process to help us conduct data and analytical analyses to support our client's marketing and promotional activities. These projects will include: Data Analysis and Mining, Analysis of Covariance (test & control), Cluster Analysis, Customer Profiling, Campaign Analysis, and Predictive Statistical Models. We are looking for someone with a broad knowledge of techniques and tactics and judge them critically for potential use in client deliverables. You will work in collaboration with internal and client teams on data acquisition and analysis.

Perform the following core analytics tasks, including:

Data analysis and mining

Report building

Customer profiling and segmentation analysis

Statistical modeling

Additional daily activities may include:

You will be establishing testing and experimentation - the right statistical approach for a given client situation.

You will be conducting ETL operations and coordinate with clients, agencies, and our teams on ETL.

You will be determining quantitative methods for solving client issues.

You will be proactively interacting with other internal groups throughout Merkle across the globe.

Evaluating and improving of internal tools and processes.

Developing reports and processes to manage data quality control.

Interpreting, visualizing, and supporting client teams to deliver insights on analytic results.

Anticipating project risk and constraints and proactively work on solutions to address the risk/constraints.


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