A&K Manager, Marketing Communications

Found in: Resume Library US A2 - 1 week ago


Downers Grove Illinois, United States Crystal Cruises Full time


Position Summary

The Marketing Communications Manager is responsible for the management and creation of marketing plans and assets to support key business goals for Abercrombie & Kent. The Marketing Manager will support the marketing team, along with partnering with the product and sales teams. The ideal candidate will be an expert communicator with the ability to lead projects from ideation to completion and ensure a sophisticated brand experience at all touchpoints.

Responsibilities and Accountabilities

Work with the Marketing Director to create strategy and then execute marketing plans to achieve budgeted revenue for A&K

Project management of marketing plans, including providing strategic guidance, writing succinct and actionable briefs, creating and managing marketing assets from initiation to delivery 

Work with the Marketing Director on direct mail strategy, briefing, and execution of yearly direct mail plan

Work with the Marketing Director and team on all other communications projects, including guest communications, partnerships, promotional offers, collateral, and digital needs

Collaborate closely with marketing, creative services, and product teams on all marketing efforts

Deep understanding of customer profile and audience to inform marketing strategy and communication

Evaluate the effectiveness of marketing efforts and provide recommendations for future campaigns

Responsible for competitor research and comparisons to inform marketing strategy

Manage A&K webinar planning and execution with the marketing coordinator

Provide support for trade marketing and Private Jet and Luxury Expedition Cruise operations when needed

Budget management and invoice processing

Other duties, as assigned by the Director, of Marketing

Skills and Abilities 

An excellent communicator. Ability to identify and communicate opportunities and manage the day-to-day relationship with internal stakeholders and creative services

Analytical & strategic thinker with the ability to think long-term and apply learnings to optimize efforts

Detail-oriented with the ability to multitask in a fast-paced, dynamic environment and pivot when necessary

Demonstrates creative writing and excellent editing capabilities

Excellent project-management skills and time-management capability

Advanced skills in PowerPoint and Excel

Requirements

Education and Experience

Bachelor’s degree in marketing, advertising, journalism, English, or a relevant field required

5-7 years of relevant experience, with an emphasis on marketing communications. Agency background is a plus.

Experience working in the travel/tourism industry or with a luxury brand is a plus



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