Marketing Manager II, Botox

4 weeks ago

Irvine California, United States AbbVie Full time
Job Description

As a member of the BOTOX® Therapeutic’s Chronic Migraine Marketing team, the Marketing Manager II is responsible for managing and implementing patient-facing marketing initiatives to support brand awareness, consideration and adoption goals.  The omni-channel marketing mix includes but is not limited to TV, programmatic, social media, search, audio, and website for BOTOX® Chronic Migraine. The Marketing Manager II will collaborate with a broad cross-functional team including external partners such as media and creative agencies, and internal partners including analytics, digital engagement, regulatory, legal, public affairs, and medical teams.

The Marketing Manager II must demonstrate the ability to communicate and collaborate cross-functionally to ensure all elements of consumer marketing tactics are rooted in the core business objectives and consistent across all channels. Critical to the role will be exceptional project management abilities, modern marketing acumen, data analytics, budgeting, and a sharp consumer lens.

Scope & Key Skills:

Manage ecosystem of internal and external partners, including creative agency, media agency and web development team to ensure partners have clear direction to execute on time and within budget.

Think innovatively regarding the application of innovative tactics and marketing solutions grounded in market research and other customer insights to inform creative decisions.

Lead the technical management and implementation of marketing tactics, coordinating with internal IT development teams to ensure relevant technical updates are planned and deployed in a timely fashion.

Demonstrated experience in digital marketing and analytics space, inclusive of digital display, online video, premium OLV, CTV, paid search, social media, and website marketing, and familiarity with digital targeting, activation, trafficking, and measurement.

Attend review meetings with Regulatory, Legal, Medical and Compliance counterparts to ensure all creative meet requirements

Ability to effectively plan, prioritize, execute, follow up, anticipate problems, and find solutions.

Provide analysis and reports on marketing campaigns

Manage overall consumer marketing budget

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