Associate Creative Director, Art Director

Found in: Resume Library US A2 - 7 days ago


New York County New York, United States Publicis Groupe Full time
Job Description

The Creative Director/Art Director role is a newly created role to join the critical work of the team on national public health education and non-profit initiatives. This role leads the creative development process including building upon current campaign successes as well as developing new creative content. This is both a thinking and doing role, with creative thought leadership, and creative concept development and execution as essential parts of the day-to-day responsibilities. This pivotal role will require a highly talented creative thinker with a proven track record of working collaboratively to build effective creative work.

Reports to Executive Vice President

Key Responsibilities:

Creative Campaign Development and Management: Lead the development and execution of multi-channel creative campaigns that resonate with identified target audiences. Ensure the timely delivery of high-quality creative assets.

Cross-Functional Collaboration: Collaborate closely with Agency Leadership, Account Leadership and Clients in the creative process with transparency and visibility throughout the development process. Foster a collaborative and innovative work culture that encourages creativity and integration of key perspectives into the work and across the team.

Performance Measurement: Partner with the Agency Leadership and Client Evaluation team to follow identified research levers and key performance indicators (KPIs) to evaluate the effectiveness of creative campaigns. Digest and integrate data and insights to make data-driven decisions and continuously improve creative deliverables.

Budget Management: Participate in the creative budget management effort, optimizing internal and external resources to achieve the highest level of creativity and impact.

Innovation and Trends: Stay at the forefront of industry trends and emerging technologies, identifying opportunities to innovate and differentiate the creative approach.

Advocate the value of creative efforts and share new ideas, knowledge and insights with clients, partners and internal teams in ways that advance the creative efforts.

A "maker" mentality, with curiosity and desire to explore new frontiers of creative communications and emerging channels


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