Senior Project Leader

3 weeks ago

New York County New York, United States Saatchi & Saatchi X Full time
Job Description

Saatchi & Saatchi X is seeking a customer-focused, service-minded, organizationally savvy and strategic-thinking professional to serve as a Senior Project Lead. In this role, you will manage Creative Marketing strategies and executions with a focus on Retail. The responsibilities of this role involve turning communications insights into brand strategies and executions for the category. These marketing efforts are intended to further business goals by driving conversion. Day-to-day responsibilities include developing marketing assets for product launch, in-store merchandising demo content and signage, promotions and (url removed) and with a specific focus on video content and flagship shop-in-shop experiences. 

The individual in this position will work closely with other key members of IM and product management to bring the projects to life. Strong tactical project management skills, creative development expertise and cross functional communication are required.

 

The successful candidate for this role should: 

Have a deep understanding of the digital and in-store shopper experience journey, consumer pain points and industry best practices. 

Have a positive attitude and a strong sense of urgency.

Have a high level of confidence, integrity and enthusiasm that fits a fast-paced, energetic organization.

Have excellent communication and presentation skills, with high attention to detail. 

Be based out of our Ridgefield Park, NJ office 4 days a week. 

 

Detailed responsibilities of this challenging and rewarding role include, but are not limited to the following:

Communications & Product Launch:Assist in developing and delivering an overall lineup messaging hierarchy (strategy and copy) for assigned product category(s) in conjunction with key stakeholders.

Prepare, execute, and track product launch materials.

Work with legal, Brand and key stakeholders on approvals, as appropriate.

Briefs:Work with the team to develop insight-based and thorough creative briefs to initiate projects.

Project Management:Manage work against deliverables schedules; communicate and align expectations cross-functionally.

Retail In-store Shopper Experiences:Co-Develops the in-store shopper experience plan in conjunction with Sr. Manager and executes it.

Develop POP and graphics materials for retail displays and oversee production/distribution.

Retail Online Shopper Experiences:Localize HQ content and or create new assets for Product Pages as needed.

Develop and or localize online branded experience content for cross-retailer use.

Develop online ads and other assets to improve brand discoverability within retailer websites.

Promotions:Develop promotional toolkit in conjunction with cross-functional teams. Provides communicational materials and assets for retailers to execute programs. Develop and track KPIs.

Ad Hoc Projects:Secure insights, develop strategies and execute ad hoc projects as assigned.

Performance standards:Attainment of goals and KPIs aligned with management.

Results from field sales surveys on the effectiveness of materials.

Timely execution of projects.

Number of rounds of revisions with agencies as determined by project.

Co-Develops the in-store shopper experience plan in conjunction with Sr. Manager and executes it.

Develop POP and graphics materials for retail displays and oversee production/distribution.

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