SPR Key Account Sales Manager
2 weeks ago
The SPR Key Account Sales Manager is responsible for developing and growing sales to key customers in the USA and Canada. To work with other SPR Account Managers to develop sales strategies, establish growth plans and implement measures to reach the annual sales target.
This person will develop and build profitable business and relationships with new and growing partners. Coordinate these actions with the Private Label team in North America and Europe, operations team of sia USA and all overseas sia manufacturing and logistic facilities.
This Key Account Sales Manager must be a leader on the applications, value propositions, and abrasive private label products to expand our sales with key accounts.
To manage their market responsibilities effectively, a strong team player with a high degree of work ethics, passion and independence.
Essential Duties and Responsibilities include, but not limited to:
1) Responsible for sales of sia Abrasive private label products:
Achievement of assigned sales budget by identifying and maximizing customer potential.
Responsible for the profitability of their key accounts within the private label business.
Implement necessary actions to reach monthly sales targets as well as target profitability.
Quote new products and expand current business with existing and new key accounts in North America. expand get products listed, secure listings and defend competitive threads.
Develop, maintain and grow relationships with account base to support their growth and knowledge of private label/sia product lines.
Price management incl. price definition and annual price increases.
Communicate frequently with management team and key accounts on product innovations, market conditions and competitive landscape in a timely manner.
Provide quality sales service to customers in all assigned tasks, while upholding sia Abrasives values at all times.
Listen and review customer requests to find positive growth solutions
Initiation and organization of customer visits and training
Professional and effective customer communication
Initiate, develop and manage control of internal customer projects
Customer range advice according to customer needs and target groups
Offer technical support in coordination with sia USA technical and operations team, manufacturing facilities and the global private label team to address any issues affecting customer satisfaction.
3) Create and implement national growth strategy
Establish detailed sales plan considering PL/OEM target group, competitive products and upcoming new product launches.
Evaluate strategic position of the private label product portfolio and develop a competitive sales strategy
Work to ensure annual sales targets are reached.
Execute monthly gap analysis and define measures to meet or exceed goals.
4) New customer hunting
Evaluate potential new PL/OEM customers
(desk and field research, fairs, conventions etc.)
Analyze organizational and decision structure of customers
Analyze customers’ needs
Qualify the identified potentials according to private label attributes and Identify purchase volume through personal visits and collection of additional market intelligence data from internal and external sources.
5) Business Analysis
Evaluate monthly sales figures in necessary dimensions (core segment, customer, product category, turnover, gross margin) and decide on measures
6) Stock coverage and service level
Responsible to ensure with sales forecast and sales planning an optimal stock coverage for responsible series/grades/finished goods
Coordinate all service level requirements for key customers and disseminate this information to all relevant internal departments
Responsible for sales forecasting of all customers
Responsible for sales planning of product series and customers
Responsible for sia RAP (ROLLING SALES PLAN) process for dedicated customers/series
7) Timely and accurate fulfillment of sales administrative duties
Develop sales forecast by customer, by sales period based on customer inputs and qualified assumptions
Expense reporting within guidelines outlined in sia Abrasives Travel & Entertainment policy;
Sales call and sales activities reporting on a regular basis
Reporting on conferences, trade shows and/or workshops within this segment
Attend conferences and shows as needed (TBD)
Regular duties:
Work with new and existing key accounts to evaluate launch of new products to the account.
Annual price review and execute annual price increases
Support existing partners and develop new key accounts as needed in territory
Establish and maintain Customer Strategy
Submit quotes with PT-AC calculation tool and quotation generator
Report on sales activities to Head of sales monthly and as needed- report key actions and results
Monitor and report your sales expenses are requested by the company policy;
Act independently; Decision making within Company policy
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