Analyst, Paid Search

Found in: Resume Library US A2 - 7 days ago


Birmingham Michigan, United States Publicis Collective Full time
Job Description

The Analyst, Paid Search is responsible for monitoring and maintaining media campaign development and activation on search channels. The ideal candidate requires proficiency in math, strong analytical skills, attention to detail as well as creativity and an overall interest in and understanding of how consumers leverage search media in the decision path.  

Role Objectives:

Gather research necessary to build a new campaign 

Assist the manager in gathering necessary data for plan development 

Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received 

Primary party responsible for trafficking approved plan 

Monitor and maintain campaign budgets, pacing and bid adjustments 

Active monitoring and management of performance and competitive landscape 

Monitor and optimize paid search performance to meet business objectives 

Develop and implement optimization recommendations and/or testing plans

Utilize bid management tools as well as Google, Bing and Oath paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns 

Pull and analyze data to inform campaign reporting and helping to build insights 

Maintain monthly billing and partner with client strategy and billing reconciliation team to reconcile discrepancies

Learn all relevant tools for reporting, analytics and competitive analysis - bid management platforms, Benchtools, Google Trends 

Work closely with manager to establish priorities and manage workload 

Timely delivery of all work 

Stay informed on search industry trends and new tools and ad formats 

Successful completion of training programs and requisite certifications 

Foster strong relationships with internal teams and client groups 



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