Associate Director, HCP Omnichannel Analytics
1 month ago
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us Follow @abbvie onTwitter,Facebook,Instagram,YouTubeandLinkedIn.
Job Description
This role is an integral part of AbbVies continued success in HCP (Health Care Provider) Omnichannel customer experiences and will be responsible for providing insights into HCP Omnichannel promotional performance, investment allocation and ROI, and be a strong collaborative partner in campaign planning and assessment. In this role, youll be responsible for delivering analysis, insights, and recommendations to marketing leaders to drive increased HCP Omnichannel promotional performance across the marketing portfolio.
The role of Omnichannel Analytics, Associate Director, is to lead analytics and measurement in support of the evolving HCP Omnichannel Promotional Capabilities roadmap, across brands within the Immunology franchise. The ideal candidate has a keen ability of translating data into insights, deep understanding of tactical level omnichannel analytics, and experience with designing and executing analytics plans for omnichannel experiences. The ideal candidate will also be forward-thinking and will be able to anticipate the organizations needs as customer needs change with the ever-evolving Omnichannel and analytical landscapes and must be able to meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication.
Primary Responsibilities:
Builds analytic plans that heighten visibility of HCP omnichannel promotional opportunities and improves the effectiveness and/or efficiency of AbbVies professional customers (HCPs) omnichannel experiences.Influences brand leaders and gain buy-inon analytically sound approaches to performance evaluation and prioritization of high-impact analytical efforts.Consults on the appropriate methodologies to test and measure effectiveness of various marketing tactics and ensures standardization and alignment where possible.Leads a team of Omnichannel Analysts and is responsible for mentorship and career planning of high performing individualsDelivers omnichannel optimization recommendations using insights and analytics, in partnership with Research, Digital Strategy and/or Brand Analytics.Pioneers Innovative analytic approaches for mid- and long-term impact measurement while providing guidance on short term analytics.Maintains a strong pulse on industry digital and analytic trends.Partners with Franchise Analytics to leverage segmentations that drive audience builds and activation.Conducts financial impact analysis and scenario-planning for omnichannel promotional efforts.Partners with Business Technology Solutions, Data Science, Customer Experience, Media and Franchise Insights/Analytics teams to orchestrate new approaches and data sources to power omnichannel analytics and activation opportunities for HCP promotional efforts.Qualifications
Required Skills:Understanding of the cross-digital analytics space, including digital media, search, social media, social listening, online video, websites, mobile applications, data management platforms, e-mail, programmatic targeting, endemic, paid search vs. SEO.10+ years of experience in identifying and outlining key campaign metrics and building campaign performance/measurement plans.10+ years demonstrated experience in web analytics and digital media analytics.5+ years hands-on experience with using statistical tools for marketing/media performance modeling, measurement, and optimization (e.g., marketing-mix modeling, multi-touch attribution).5+ years hands-on experience with designing and executing randomized controlled tests to measure impact of marketing stimuli (i.e., A/B testing, Test/Control).Extensive hands-on experience and fluency in coding SQL (e.g., BigQuery, Hue, SQL Assistant).Familiarity with concepts surrounding tagging implementation tagging schemas, QA/testing.High degree of adaptability, perseverance, creativity, and acumen to flourish in a dynamic environment.Preferred QualificationsBachelors Degree required, with a concentration in marketing/sales/quantitative analysis preferred. Advanced degree preferred.Strong analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving. Experience with current methods Analytics/Machine Learning.Previous DMP, Media Analytics, Adobe Analytics Experience and Familiarity with click-stream data.Experience with 3rdparty pharmaceutical data sourceslike IQVIA/SHS Sales Data (APLD, DDD, Xponent, NSP,NPA), and Specialty pharmacy dataand one or multiple analytic domains (promo optimization, digital, launch support, etc.) is a plus.Strong collaboration, communication, project management and vendor management skills.
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law: The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemay ultimatelypay more or less than the posted range. This range may be modified in thefuture.We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.This job is eligible to participate in our short-term incentiveprograms.This job is eligible to participate in our long-term incentiveprograms Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employee remains in the Company's sole andabsolutediscretion unless and until paid andmay be modified at the Companys sole and absolute discretion, consistent withapplicable law. AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
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