Outreach & Sales Director

3 weeks ago

Burnsville Minnesota, United States Ebenezer Full time
Overview:
Ebenezer is looking for a Senior Living Sales and Outreach Director to help assist in crafting and implementing a marketing plan aimed at maintaining full occupancy for Arbor Lane Memory Care. This role will be based primarily in the building/community and significant time is dedicated to working with external referral resources. 

Full Time, 80 hours per two week pay period, Salaried. 

Day with some early evening's; flexibility required for tours, move-in paperwork, events.

Weekend manager rotation as well as potential needs for tours and family visits after hours. 

Full Benefits (paid time off, medical, dental, tuition reimbursement, matching retirement monies. wellness reimbursement program)  

Ebenezer Senior Living is proud be voted 2022 StarTribune Top Work Place, and has received this honor thirteen years in a row. We're an established organization with over 100 years of excellent service and an outstanding rate of growth. When you come to work at an Ebenezer community, we strive to support your growth, honor your strengths and empower you to make a difference in the lives of others.

 

Arbor Lane Memory Care and Specialty Care Assisted Living emphasizes the total wellbeing of our residents in a warm, newly updated and comfortable home. Our comfortable community is designed to accommodate those who become disoriented, or may wander. We include a long tenured staff who believes in our mission to help seniors to heal, discover, and educate for longer healthier, more meaningful lives.

Responsibilities/Job Description:
Establishes and supports a sales and marketing plan aimed at full occupancy for the Assisted Living /Memory Care Building (s)

Works with corporate marketing department to design and coordinate marketing & sales plans/initiatives

Develops and maintains effective, on-going relationships with external referral resources

Creates and maintains system for generating new leads

Follows Ebenezer Sales System guidelines

Ensures that marketing materials are current and available

Obtains and analyzes competitive pricing and market area trend information as it relates to the senior housing community

In conjunction with the Executive Director and Corporate Marketing Consultant, develops and maintains marketing budgets

Schedules and conducts tours

Makes recommendations for web content and changes

Implements pre-closings and closings of unit sales

Maintains data base on current residents

Maintains current Occupancy Reporting requirements

Manages wait list

Promotes positive customer relations 

Provides guidance and resources to residents/tenants/families with their transition into and out of their home

Creates and maintains positive on-going relationships with customers including prospects, residents, families and professionals

Develops and maintains database of contacts, up-to-date records, and tracking per community requirements

Builds awareness about community with referral sources and other groups

Assists residents/tenants with their transition into and out of their home

Serves as a resource to senior age residents and families seeking information

Prepares or obtains materials from community resources and program files

Identifies and works with community resources to provide information and educational sessions

Organizes referral events, i.e. CEUs, seminars, hosting referral and community events

Qualifications:
Required:

Bachelor’s Degree in Marketing/Communications or equivalent experience

3 or more years experience (occupancy development experience)

Preferred:

Aging Services of MN Sales and Marketing certificate

5 or more years similar experience (occupancy development experience)

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