Director, Investment Analytics

3 weeks ago


New York County New York, United States Jellyfish Full time
Job Description

The salary range for this position is $(phone number removed) - (phone number removed) USD

Reporting to our EVP of Investment Analytics you will create impact within our Investment Analytics team, a broad and diverse team within the Paid Media Practice encompassing Marketing Analysts, Data Scientists and Data Visualization specialists.

You will be the main POC for Client on all analytics related issues, and manage a team of Data planning and BI team members. Be seen as the team's first port of call for daily marketing analytics enquiries, while driving the long term stratgic vision of your client's measurement framework, testing agenda, and dashboarding solutions.

Your primary responsibilities will include:

Work with clients and partners to clarify needs, goals, and timings to define a dashboarding solutions; Cover data sources, data collection, schema, and visual design.

Work with the Sales & Partnerships team and other capabilities to present the benefits of Tableau and other BI tools and their features to prospects and existing clients, depending on their challenges.

Participate in the design of collateral and processes to develop the practice further and improve the product portfolio.

Define a measurement framework that is reflective of account strategies by identifying the proper data sources and Measurements in consideration of our goals and illustrate campaign effectiveness.

Plan measurement proposals to evaluate and refine activity, including test and learn, conversion lift studies and deeper analysis.

Identify opportunities to solve recurring client challenges and improve the product portfolio.

Mentor junior members of the team.



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