Associate Director, Data Intelligence
1 month ago
Responsibilities:
Data Strategy
Able to systematically identify key issues and objectives to prioritize for internal and client needs and gain necessary buy-in
Shows thought leadership in bringing new, innovative, or different methods of elevating a client's 1) marketing goals or 2) data sophistication and maturity. For example, a Manager will be able to synthesize new learnings that may help augment or pivot a client's current strategy.
Understands how frameworks and analyses drive overall client business strategy
Communication Skills
Effectively able to guide strategy and issue resolution using clear, thoughtful communication
Commands client audiences and turns presentations into a constructive dialogue
Considered a compelling, organized, and energetic presenter
Cultivates discussion on a broad base of topics and promotes junior team members to speak up appropriately
Frequently leads internal and client discussions, showing ability to pivot as needed
Able to structure and prepare well written, logical sections of different styles of deliverables without guidance
Uses clear, concise writing to communicate a compelling story
Able to synthesize complex analytical approaches / findings articulately and concisely
Client Engagement
Seen as a key client partner by junior clients
Helps clients see beyond current projects to longer-term opportunities
Proactively keeps the client 'in the loop' on industry trends and recommends projects based on those trends
Displays professional, articulate, and mature presence in all aspects of client relationship building
Understands how to document and respond to client feedback and recognizes when to escalate issues or push back on a client
Able to gain client buy-in to new projects
Understands and articulates client strategy
Sensitive to client needs and concerns and acts in the clients' best interest
Teaches team to have sensitivity to client business issues
Tools & Techniques
Shows mastery of data tools and platforms and techniques
Ensures statistical concepts are built into appropriate projects, with appropriate code reviews where applicable
Understands when advanced analytic resources / methods are needed
Able to manage/execute vendor assessments
Planning and Implementation
Proposes and develops strategic outlines to learning agendas / measurement plans
Oversees program implementation effectively, ensuring measurement goals are met and KPIs are effectively captured
Insight Generation
Able to see long-term implications of insights and recommendations across several channels
Guides junior team members to build foundational reports, understand data implications, and presentations highlight relevant results and proposed actions
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