Senior Campaign Manager

Found in: Resume Library US A2 - 2 weeks ago

Santa Clara California, United States Palo Alto Networks Full time
Job Description

Your Career

In this role within the Campaign Center of Excellence and focused on Prisma Cloud Marketing, you will be responsible for creating the global campaign strategy and plan, orchestrating with the global teams, identifying the marketing mix, leading the development of all the campaigns components, and supporting programs that will generate pipeline to capture, nurture and close new business and expand opportunities within existing accounts. 

We are looking for an experienced, results-driven, flexible and creative tech industry demand-gen professional who possesses diverse marketing knowledge and experience. Excellent collaboration, communication and organization skills are required to successfully manage programs from end-to-end. B2B, cloud, security, and services campaigns and virtual event experience a bonus.

Your Impact

Collaborate with the product and content marketing organizations to develop campaign themes that support the product messaging to reach the audience segments your campaign targets

Iterate and refine those messages for specific audiences and based on results - Work with the creative services team or outside agencies to develop campaign concepts, messaging, and campaign deliverables for the campaign and supporting programs

Define the program mix, content plan, global campaign calendar, and required resources to execute the campaign

Build and execute campaigns based on plan - Develop content to fill gaps, purchase/plan/execute webinars, emails, nurture, web, chat, etc. from concept to creative to execution 

Incorporate a holistic view of digital programs including display, SEO, SEM, organic social, syndication, editorial and creation of inbound web experiences

Collaborate with data and operations teams to monitor results and mix-shift campaign execution, from messaging to audience targeting, based on progress against goals

Coordinate with Field Marketing in North America, Asia Pacific, and Europe to deliver on an integrated demand plan that includes both globally and locally executed programs to new and existing customers 

Coordinate with the corporate communications and social marketing teams to time campaigns appropriately for effective go to market launches

Work directly with sales enablement, product marketing, content marketing, channel, and field marketing to ensure campaign tactics are supporting or exceeding goals

Continually track and report on campaign program metrics, conduct ROI analysis to determine the effectiveness of all marketing programs and optimize campaign efforts accordingly

Regularly update key stakeholders on campaign plans, program deliverables, and schedules

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