Channel Marketing Specialist

4 weeks ago


Plano Texas, United States Renesas Electronics Full time
Job Description

The Channel Marketing Specialist, New Product Introduction (NPI) Campaigns will play an instrumental part in launching new Renesas products to the mass market, frequently working with internal stakeholders and external distribution partners to execute joint marketing activities and new product introductions.  This role enables individuals to develop critical marketing and business skills—including digital marketing and program management.

What sets this role apart from other entry-level marketing positions is the opportunity to gain additional exposure to supply chain management and sales operations. As a global company, Renesas is also a great place to gain international and cross-cultural exposure.

The ideal candidate for this role has a keen interest in B2B product marketing within a global organization. They are process-oriented, organized, and professional while being able to adapt to change and problem-solve quite quickly.

Roles & Responsibilities:

Work with channel distributor partners on co-op marketing activities.

Coordinate with cross-functional internal teams on new product introductions.

Prepare planning documents and reports. 

Write copy for ads and other digital marketing content.

Help maintain shared file drive.



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