Connected Packaging Market Development Manager

1 month ago

Mentor Ohio, United States Avery Dennison Full time
Job Description

The Market Development Manager (MDM) is responsible, working closely with our Global Commercial organization, for driving top line growth and developing new business opportunities utilizing a full suite of Avery Dennison digital solutions with customers. You will work closely with the Sales, Product Development, Digital and Innovation teams to identify and evaluate opportunities that convert into new or incremental sales.

Areas of Focus

Reusable Packaging / Circular Economy / Loop Systems

RFID Solutions / Encoding / Converting

Digital Identity / Digital Product Passport (DPP)

Item-level Inventory Management

End-to-End Visibility

Your key responsibilities include the following but not limited to:

Identify, assess, develop and manage new programs and business opportunities associated with Avery Dennison’s digital solution solution portfolio, working closely with customer deployment teams to deliver successful commercialization 

Connect to the external ecosystem to identify business partners and explore existing players in the digital label space

Develop and maintain a pipeline of ecosystem partners for present and future collaborations

Surface new ideas, products applications and solutions to R&D, innovation and commercial teams

Drive specific H2/3 innovation projects, including internal stakeholders, external companies and push through stage gate process

Closely collaborate with our internal teams providing common enablers across verticals in order to be able to leverage their support for your projects.

Collaborate with our legal and sustainability teams to follow the legislation around PPWR, digital product passports (DPP) and identify digital opportunities in circular packaging

Ability to translate complex technical information for non-technical audiences

Develop and maintain working relationships with business partners

Act as a business innovation lead for customers’ and prospects’ strategic digital initiatives such as supply chain transparency and efficiency, digital consumer engagement, etc.

Work with prospective customers to identify unmet needs, and present compelling solutions

Initiate, determine, and present ROI business case analysis for customer opportunities

Surface new ideas, products applications and solution to development teams

Collect and prioritize solutions and technical feedback with solution development teams

Incorporate knowledge of the industry to partner with stakeholders to develop market right solutions, support materials and pricing recommendations across all digital solutions

Stay abreast industry trends by attending trade shows, events, webinars and staying on top of market insights as well as global branding trends via market research reports

Collaborate with other business units to evaluate volume, identify trends, ensure quality

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