Sr. Marketing Services Delivery Manager

4 weeks ago

Foster City California, United States Visa Full time
Job Description

The U.S. Client Marketing team, part of the North America Marketing organization, is transforming how we become the marketing partner of choice with our Clients which include financial institutions, fintechs, merchants and processors. The team continues to experience exceptional growth and to support this growth, has established the Marketing Services Delivery team to lead the implementation and execution of Marketing Services engagements on behalf of Clients.  

The Senior Manager of Marketing Services Delivery will have a marketing operations strategy mindset, leading the implementation, management and ongoing evolution of processes and controls to support the seamless delivery of Client engagements. This individual will also lead the implementation and execution of Marketing Services engagements on behalf of Clients.

This role reports to the Senior Director, Marketing Services Delivery, and will lead the efforts of one (1) Marketing Analyst.

Essential Functions

Build and nurture individual and team expertise across Marketing Services pillars – e.g., research& insights, marketing strategy, campaign development, campaign delivery & optimization and campaign measurement

Serve as the subject matter expert in sponsorships, events, and experiential marketing for the Marketing Services Delivery team; work across the business (Global, North America and US Client Marketing) to capture and transfer expert knowledge, insights, and best practices

Identify and develop scalable delivery frameworks to improve speed to market, ensure work is delivered efficiently and executed flawlessly

Provide marketing thought leadership and expert project management skills to develop and implement marketing programs on behalf of Clients – e.g., research& insights, marketing strategy, campaign development, campaign delivery & optimization and campaign measurement

Establish a collaborative feedback loop with Marketing Services Business Development and other key delivery stakeholders, champion continuous improvement of Sales x Delivery operating model

Prioritize and monitor the work of one (1) Marketing Analyst responsible for implementing marketing programs, ensuring they meet Client needs and execute within budget and on time

Assist in developing processes to enhance working model with internal agency team to improve speed to market while ensuring creative output reflects Visa payments marketing expertise and aligns to Client program objectives

Nurture, grow and deepen Client relationships; establish US Client Marketing as preferred marketing partner of choice among our clients

Build and optimize Marketing Services Delivery reporting solutions designed to monitor and track team productivity and efficiency  

Manage the implementation and tracking of Client engagement audits; recommend process enhancements to improve future performance

Evaluate post-engagement Client survey scores; collaborate with team to identify and implement enhancements to improve future performance

Grow and development team talent; lead the efforts of one (1) Marketing Analyst 

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

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