Senior Director, Integrated Marketing

3 weeks ago

Jersey City New Jersey, United States Verisk Full time
Job Description

About the Role

We’re looking for an ambitious and driven Sr. Director, Integrated Marketing ready to apply their expertise in marketing strategy and execution for a marketing team within a fast-paced publicly traded company. You’ll have a proven track record in developing and executing multi-channel marketing campaigns and coordinating key stakeholders across solutions/products to meet revenue goals. In addition, you’ll exhibit a deep understanding of markets and customers to influence product roadmaps and lead go-to-market strategy for successful solution and product launches.

The Sr. Director, Integrated Marketing will define the target audiences, marketing strategy, and product positioning strategy for the Core Lines business unit. You’ll be working with a group of accomplished high-level professionals while deepening your knowledge and skills with an ever-expanding breadth of projects.  You’ll also apply your talent in communicating the value of Verisk solutions to key audiences for key categories through collaboration and relationship-building with colleagues and clients.

Responsibilities

Market & Competitive Intelligence – Identify customer, market and competitive insight needs and initiate research with key stakeholders.  Leverage insights to drive marketing and product strategy.

Client Journey – Leverage compelling customer insights from research and third-party data in the development of target personas, buyer needs and the purchasing decision process for product or solutions, including key buyer roles.

(Product) Strategy – Identify market/customer needs and define the market opportunity for new features and solutions through demonstrated knowledge of audience and market as well as business unit goals.

Marketing Strategy – Develop multi-channels marketing campaigns based on client insights and audience profiles to deliver on business objectives.  Lead go-to-market strategy and planning for new feature and solutions launches.

Messaging & Positioning - Develop product positioning and messaging that differentiates our Core Lines solutions in the market.

Sales enablement – Write or solicit authoritative reports to educate the market on key issues facing the market.  Partner with Sales leadership to identify marketing support needed to advance sales pipeline opportunities.

Campaign Development – Develop strategy and clearly articulate business priorities/vision to launch innovative, integrated, and multimedia campaigns, including email marketing, digital content, web landing pages, online advertising, podcasts, video, advertising, social media, etc.

Marketing Analytics - Deliver actionable marketing analytics with insights and recommendations to BU leadership to ultimately drive decision making.

Thought Leader - Serve as internal and market-facing SME/thought leader for the product/solution category and target audience to inform business decisions.

Team-Building/Development – Identify critical marketing needs to drive business unit performance and coach/development direct reports to consistently demonstrate core strategic marketing skills.

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