Director, Product Segment Marketing

Found in: Resume Library US A2 - 2 weeks ago


San Jose California, United States Western Digital Full time
Job Description

We are looking for a talented and experienced Product Messaging Manager to drive our cloud and enterprise customer engagement strategy. In this role, you will be responsible for aligning our product roadmap with customer needs, emphasizing product differentiation, and crafting compelling messaging that resonates across various cloud segments. Additionally, you will play a pivotal role in training our sales and marketing teams, gathering customer insights, and collaborating with ecosystem partners to ensure successful product launches.

Key Responsibilities:

Product Messaging Strategy: Develop and execute a cohesive product messaging strategy tailored for cloud and enterprise customers, highlighting key differentiation and advantages of our offerings.

Roadmap Alignment: Continuously assess customer needs and feedback to align our product roadmap with market demands, ensuring that our solutions remain competitive and relevant.

Sales and Marketing Enablement: Train and equip our sales and marketing teams with a deep understanding of our product roadmap, enabling them to effectively engage with channel partners and drive sales.

Segmented Messaging: Customize and adapt the product roadmap narrative from top-tier customers to resonate with different cloud segments, maximizing relevance and impact.

Solution Identification: Identify  solutions to better align the product roadmap with evolving customer requirements and industry trends.

Customer Insights: Develop strong relationships with customers, gather insights, and build a comprehensive model of long-term customer demand. Leverage data from various sources to shape product strategies and roadmap decisions.

Customer Segment Messaging: Establish processes for customer segmentation, demand forecasting, and knowledge gathering to enhance internal information sharing and facilitate long-range forecasting.

Engagement with Ecosystem Partners: Collaborate with ecosystem partners, including CPU and HBA suppliers, to ensure seamless interoperability and infrastructure support for our product launches.

Proven experience in product marketing, messaging, or related roles within the cloud or enterprise technology industry.



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