Marketing Campaign Planner II- ELS

2 weeks ago

Springfield Massachusetts, United States Blackhawk Network Full time
About Blackhawk Network:
Blackhawk Network (BHN) is the leader in global branded payment technologies. We strengthen relationships between brands and their customers, employees, and partners by transforming transactions into connections. BHN’s portfolio includes: Gift Card & eGift products, promotions and distribution that grow revenue faster; Rewards & Incentives that build loyalty and acquisition and are integrated into today’s leading platforms; and Payments that enable businesses and customers to access and disburse funds in convenient and innovative ways. BHN’s network spans across the globe with over 400,000 consumer touchpoints. Learn more at (url removed).

Overview:
Blackhawk Network is looking for an experienced Campaign Planner to oversee the company’s campaign and plans for its B2B brands. Reporting to the Senior Manager, Demand Generation, the Campaign Planner will be responsible for driving the development and execution of Blackhawk Network’s campaigns to plan, coordinate, implement and oversee various marketing campaigns for a range of areas within the business. The campaign manager’s duties will include working with Product/Digital/Social/Brand marketing, monitoring, and assessing campaigns, and measuring the ROI of campaigns. The Campaign Planner must be able to develop, manage, execute, and optimize campaign plans for multiple brands across multiple platforms simultaneously.

 

The ideal candidate for this role thrives in fast-paced, entrepreneurial, and cross-functional environments. Excellent time management skills are necessary, along with the ability to effectively prioritize multiple deliverables and aggressive deadlines. With Blackhawk Network’s large combined reach with a variety of audiences and purposes for each of its brands this role is perfect for someone who wants to grow their career by leading company efforts to increase followership, engagement and demand for Blackhawk Network and its respective business units/products/services/solutions.

Responsibilities:
Design and implement a demand-generation focused campaign plan strategy with measurable goals and objectives

Be accountable for all campaign plan metrics and reporting on those metrics

Develop and manage a multi-brand campaign plan calendar

Oversee and maintain the organization’s campaign plan policy, and ensure internal compliance as needed

Collaborate cross-functionally with internal marketing teams, agency partners and other Blackhawk teams to ensure brand consistency and maximize campaign plan performance

Oversee campaign plan and adherence to best practices

Stay up-to-date with technologies and trends in campaign plan, tools and applications and implement when appropriate

Qualifications:
2-4 years relevant work experience, with prior experience specifically in a Campaign Planner or Campaign Manager role required, and ideally proven experience creating demand for B2B products and services

Excellent copywriting and overall writing skills

Ability to develop basic creative content (text, image, and video)

Familiarity with design, organic social, and campaign plan’s role in a large digital ecosystem

Excellent communication, collaboration, and multi-tasking skills

Knowledge of SEO, keyword research, and Google Analytics

Knowledge of attribution tools, CRM, and comfortable reporting on data with insights on performance along with recommendations

Excellent time management skills and comfortable balancing internal meetings with approaching deadlines

An ability to work towards achieving organizational deadlines and KPI’s

Possessing experience reporting, analyzing data, and utilizing CRM systems

Comfortable working independently in a fast-paced environment but also collaborating with both onsite and remote co-workers team spread across multiple geographic locations/time zones

Strong problem-solving and critical thinking skills

BS in Marketing or relevant field

  • Accountant II

    4 weeks ago

    Springfield, Massachusetts, United States Blackhawk Network Full time

    Overview: The Accountant II for Accounts Payable will be responsible for vendor maintenance and annual 1099 processing. A candidate with strong organizational skills and the ability to multi-task in a changing environment will be important qualities to the success of this position. The position will be supporting the U.S. and Canada markets with multiple...

  • Operations Planner

    3 weeks ago

    Quincy, Massachusetts, United States FreightPlus Full time

    FreightPlus is an industry provider of data-driven transportation management, offering businesses customized and fully tailored managed transportation solutions in a boutique environment where clients get the individual attention they deserve. FreightPlus combines first class customer service with innovative technology and industry best practices to help...

  • Accountant II

    1 week ago

    Springfield, Massachusetts, United States Blackhawk Network Full time

    Overview: The position will be supporting accounts payable day-to-day operations, on one market and multiple business units, that need high special attention to details, guaranteeing that invoices and payments are being processed accurately and timely.  Responsibilities: Processing Supplier invoices on D365 (PO and non-PO invoices) Supplier...

  • Nurse Marketer

    3 weeks ago

    Springfield, United States Excelsure Homes Healthcare Solutions LLC Full time

    Job DescriptionJob DescriptionA Nurse Marketer works with other members of a sales or marketing team to plan, execute and monitor a successful marketing campaign. Their duties and responsibilities often include:Collaborating with sales, marketing, advertising, product design and product development team members to planning promotional marketing...

  • Demand Planner

    1 week ago

    Fairhaven, Massachusetts, United States Southcoast Health System, Inc. Full time

    Overview: Join Southcoast Health, where your future is as promising as the care we provide. Our commitment to each other, our patients, and our community is more than a mission - it’s our way of life, and you’ll be at the heart of it.   Southcoast Health is a not-for-profit, charitable, health system with multiple hospitals, clinics and facilities...

  • Marketing Manager

    4 weeks ago

    Massachusetts, United States Proclinical Full time

    Scientific Marketing Manager Position Summary: Our client, an innovative biotech, is looking for a Marketing Manager to spearhead the marketing team's daily operations, orchestrating the execution of marketing strategies. This is an opportunity to join a fantastic company working on novel models to propel antibody discovery. The ideal candidate will have a...

  • Director of Market Strategy

    2 weeks ago

    Springfield, United States Insight Global Full time

    Job Description: A premier employer is seeking a full-time, marketing, and creative strategy professional, who has leadership experience to join the team in Springfield, MO. This person must be able to demonstrate their skills in developing effective full life cycle marketing plans and driving results. Their expertise will support which campaign strategies...

  • Director of Market Strategy

    2 weeks ago

    Springfield, United States Insight Global Full time

    Job Description: A premier employer is seeking a full-time, marketing, and creative strategy professional, who has leadership experience to join the team in Springfield, MO. This person must be able to demonstrate their skills in developing effective full life cycle marketing plans and driving results. Their expertise will support which campaign strategies...

  • Director of Market Strategy

    3 weeks ago

    Springfield, United States Insight Global Full time

    Job Description:A premier employer is seeking a full-time, marketing, and creative strategy professional, who has leadership experience to join the team in Springfield, MO. This person must be able to demonstrate their skills in developing effective full life cycle marketing plans and driving results. Their expertise will support which campaign strategies to...

  • Digital Marketing

    3 days ago

    Springfield, United States Albano Systems, Inc. Full time

    W2 ONLY - NO 3RD PARTIES - NO CORP TO CORP - LOCAL CANDIDATES ONLYAs the Technology Digital Marketing and Communications Lead for Corporate Technology, you will spearhead internal digital marketing campaigns to promote our technology solutions and initiatives to employees across various departments and locations. You will be instrumental in crafting...

  • Digital Marketing

    3 days ago

    Springfield, United States Albano Systems, Inc. Full time

    W2 ONLY - NO 3RD PARTIES - NO CORP TO CORP - LOCAL CANDIDATES ONLYAs the Technology Digital Marketing and Communications Lead for Corporate Technology, you will spearhead internal digital marketing campaigns to promote our technology solutions and initiatives to employees across various departments and locations. You will be instrumental in crafting...

  • Cocinero II SCA

    4 weeks ago

    Springfield, United States Sodexo Full time

    La localización: NATIONAL GEOSPATIAL AGENCY - 67121001 Trabajar en Sodexo es más que un trabajo; es una oportunidad de ser parte de algo más grande. porque creemos que nuestras acciones diarias tienen un gran impacto. Pertenecerá a una empresa y un equipo que le valoran por ser usted; actuará con propósito y tendrá un impacto a través de sus acciones...

  • Digital Marketing Specialist, Marketing

    1 week ago

    Springfield, MA, United States Rocky's Ace Hardware Full time

    Responsible for the development, implementation, and management of key elements of Rocky’s digital marketing program. With a focus on social media, content development, and our website. You will be responsible for working with internal and external partners to analyze performance and use data to enhance current and future campaigns. Must be well-versed in...

  • Outbound Marketing Specialist

    3 weeks ago

    Woburn, Massachusetts, United States Global Channel Management, Inc Full time

    Outbound Marketing Specialist needs 3+ years of B2B experience Outbound Marketing Specialist requires: Onsite , one day a week in the Woburn office, either a Tuesday or Wednesday. Bachelors degree required; advanced degree in Business Administration or Marketing a plus. 3+ years of B2B experience. Proficiency in MS Office, CRM (Salesforce and Pardot...

  • Marketing Manager

    3 weeks ago

    Springfield, United States Latitude, Inc. Full time

    Job DescriptionJob DescriptionWorking with an excellent client that is looking to hire a seasoned Marketing Manager in Springfield, PA. Our client is the prime contractor on this role, this is a direct hire role with a base salary that is based off of your experience. Our client is looking to hire this candidate ASAP.Job Description:Ownership and...

  • Marketing Manager

    1 month ago

    Springfield, United States Latitude, Inc. Full time

    Job DescriptionJob DescriptionWorking with an excellent client that is looking to hire a seasoned Marketing Manager in Springfield, PA. Our client is the prime contractor on this role, this is a direct hire role with a base salary that is based off of your experience. Our client is looking to hire this candidate ASAP.Job Description:Ownership and...

  • Marketing Manager

    5 days ago

    Springfield, United States latitude Full time

    Working with an excellent client that is looking to hire a seasoned Marketing Manager in Springfield, PA. Our client is the prime contractor on this role, this is a direct hire role with a base salary that is based off of your experience. Our client is looking to hire this candidate ASAP. Job Description: Ownership and maintenance of our B2B marketing...

  • Digital Marketing Specialist

    1 month ago

    Springfield, Illinois, United States Gap International Full time

    Gap International is looking for a Digital Marketing Specialist who will play a central role in marketing strategy and execution.In this role, you will be responsible for executing and assessing performance of marketing initiatives to drive current client engagement and new client acquisition.With proven and proprietary methodologies that embed lasting...

  • Marketing Specialist

    1 week ago

    Springfield, United States Gap International Full time

    GAP INTERNATIONAL: A unique, purpose-driven, consulting company ABOUT THE ROLE We are seeking a Digital Marketing Specialist to join our team and drive our digital marketing efforts to new heights, expanding our reach and increasing brand awareness. In this role, you will be responsible for developing, executing, and assessing performance of marketing...

  • Change Manager Digital Marketing Leader

    4 days ago

    Springfield, United States The Computer Merchant, LTD. Full time

    JOB TITLE: Change Manager Digital Leader JOB LOCATION: Springfield, MA Hybrid WAGE RANGE*: $60-69/hr. JOB NUMBER: 33237021 REQUIRED EXPERIENCE: Minimum of 8-10 years of experience in Marketing, Communications or related fields. Experience leading large-scale campaigns for organizational transformations, technology implementations, or business process...