Marketing Manager

1 month ago


Springfield, United States Latitude, Inc. Full time
Job DescriptionJob Description

Working with an excellent client that is looking to hire a seasoned Marketing Manager in Springfield, PA. Our client is the prime contractor on this role, this is a direct hire role with a base salary that is based off of your experience. Our client is looking to hire this candidate ASAP.

Job Description:
  • Ownership and maintenance of our B2B marketing automation platform
  • Help architect data structure across SFDC and marketing automation platform
  • Oversee user permissions and user management
  • Monitor IP health / deliverability
  • Partner with the B2B retention team to ensure they have the data in the format they need to execute their campaigns
  • Design campaign workflows: validation rules, triggers, and alerts
  • Collaborate with QA to drive the right test scenarios and testing success of automations and campaigns
  • Data optimization including database health and user data clean up
  • Responsible for the evaluation, execution, and implementation of new technology in partnership with cross-functional stakeholders
  • Primary responsibilities include enabling and empowering retention marketing efforts and making it easier for the team to deliver on the business goals
  • Manage social media
Qualifications:
  • 4-6 years of hands-on B2B experience
  • Strong understanding of B2B data architecture
  • Experience with SFDC
  • Have worked with b2b specific marketing automation platforms (Hubspot, Marketo, SFMC, ect.)
  • Extremely organized, dependable, self-motivated & process oriented
  • Meticulous attention to detail
  • Ability to zoom out to view the final product from a customer perspective
  • Strong stakeholder management and interpersonal skills
  • Bachelor’s degree in marketing, communications, or a related field

 

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