Senior Product Manager

4 weeks ago


Olathe Kansas, United States ITW Pro Brands Full time
Job Description

SUMMARY:

The Senior Product Manager plays a pivotal role in defining and executing the go-to-market strategy for a range of products (cleaners, disinfectants, sanitizers, industrial markers, etc.), collaborating with various cross-functional teams, and ensuring the success of the SCRUBS, DYKEM, and DYMON brands in the market. This role requires a combination of strategic thinking, market insight, cross-functional collaboration, and strong leadership skills to drive product success and meet customer needs effectively.

ESSENTIAL DUTIES:

Lead North America Voice of the Customer (VOC) to understand Industrial and Retail market needs/wants and prioritization to later drive future products requirements and financial models to support opportunities for our brands

Use data to ensure the voice of the customer is present in product and marketing decisions, and measure channel and sales effectiveness.

Participate in all Stage Gate Projects and initiatives. Manage and follow up on Stage Gate project plans and lead Stage Gate Meetings and track progress.

Develop product competitive analysis to understand advantages and gaps and drive appropriate actions.

Creates customer value propositions and provides data and content that can be leveraged by the sales team.

Work alongside R&D team through all product innovation stages to ensure strong competitive differentiation while also meeting time to market expectations. 

Work with the Marketing Communications Team to create and maintain marketing plans, advertising and sales tools including brochures, product descriptions, technical data sheets, web content, etc.

Develop the core positioning and messaging for the product and convey that into a full go-to-market strategy.

Perform market research, competitive analysis, and business data (unit volumes, revenues, margin) reporting to understand business trends and make informed decisions for current and future product direction of our brands.



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