Sr. Influencer Marketing Specialist
3 weeks ago
BISSELL, a leading global organization in cleaning solutions since 1876, is seeking a strategic and innovative Senior Influencer Marketing Specialist to spearhead influencer and affiliate marketing initiatives.
We're in search of an organized and proactive individual with a passion for driving growth through impactful influencer programing, including building strategies and executing tactics to grow and optimize our affiliate partnerships. Reporting into the Social Media + Content Manager, this role will oversee BISSELL’s Influencer and affiliate efforts. The ideal candidate will be a pet enthusiast and #cleantok leader, adept at building influencer strategies and managing agency partnerships.
Responsibilities:
Develop and execute world-class influencer programs, focusing on new advertisers and revenue growth.
Lead the day-to-day of BISSELL’s influencer program strategy, managing partnerships across all tiers of influencers and affiliates to amplify brand presence and enhance marketing efficiency.
Manage the affiliate partner commerce and commissions goals. This individual has experience creating win - win affiliate relationships to drive significant growth in BISSELL’s affiliate revenue.
Provide creative input to evolve influencer initiatives, maximizing effectiveness for core products through earned and paid efforts.
Proficient in influencer marketing reporting and KPIs, adapting to new reporting and management tools as necessary.
Stay abreast of competitive influencer and affiliate landscape, norms, and best practices.
Demonstrate entrepreneurial spirit and organizational skills, effectively prioritizing and managing multiple initiatives in a fast-paced environment.
Generate qualitative reports on influencer and affiliate industry trends and opportunities, informing strategic decision-making.
Research, vet, brief, and contract partnerships for campaigns aligned with brand objectives.
Build and own reporting/dashboards to communicate forecasts of affiliate performance to the broader leadership team.
Utilize analytics platforms to glean insights and trends for best-in-class programming.
Collaborate with Digital Marketing team to drive the TikTok Shop program.
Identify and leverage trending influencers and tastemakers for creative and impactful brand connections.
Embody a dynamic and energetic culture, demonstrating a future-forward approach and a penchant for innovation.
Foster clear and articulate communication when presenting to leadership teams.
Qualifications:
Required Core Competencies:
Self-Management
Continuous Improvement
Learning Versatility
Be accountable, Collaborate & Communicate
Delivers Results
Creativity
Judgement & Decision Making
Required Experience / Education:
Degree minimum: Bachelor’s Degree
Specific concentration: Business, advertising, marketing, communications, etc
Experience level: 4-6 years
Has managed Influencer agency supporting high volume of influencer partnerships at a given moment.
Experience using influencer & Affiliate tools like Aspire, Tagger, Pepperam, Amazon Affiliate Program, LTK, etc.
Working knowledge of Microsoft Office, PowerPoint, database management, as well as project management and skills is required
Skills Required:
Ability to think conceptually and creatively about problems and solutions.
Conceptual and creative problem-solving ability.
Clear communication of complex findings to diverse audiences.
Meticulous attention to detail in influencer content revies and data
Strong interpersonal, analytical, and presentation skills.
Flexibility, self-motivation, and team collaboration.
Excellent project management and organizational abilities.
Business acumen and analytical skills to drive actionable insights.
Utilization of data analytics for organizational change.
Multitasking and project management proficiency.
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