Salesforce Marketing Cloud Architect

3 weeks ago

North Chicago Illinois, United States AbbVie Full time
Job Description

Key Responsibilities

 

Lead architecture & design strategy of Marketing Automation Platform that will be built as part of Digital Marketing Hub to deliver omni-channel personalized experience to prospects & patients throughout their journey.

Work across BTS Business Relationship Managers, Patient Services Marketing & Consumer marketing organizations to develop & optimize Marketing automation & technology platforms to deliver seamless, unified, & right experience to consumers & patients.

Translate business requirements into well-architected solutions that remarkably demonstrate Salesforce platform & facilitate business outcomes.

Conceive, design, engineer, & implement data & software solutions that solve significant business problems & implement state-of-the-art marketing technology platforms that drive productivity & efficiency gains across Patient Services & consumer marketing functional areas.

Utilize knowledge of Salesforce product suite including Salesforce 1, Sales Cloud, Service Cloud, Marketing Cloud, Platform, & App Exchange.

Lead technical design sessions; architect & document technical solutions that are aligned with business objectives.

Conduct formal technical research & define adoption process to solve business problems & improve patient & prospect experiences.

Play a significant role in leading  strategy, implementation & operations of  marketing automation & technology platforms.

Utilize knowledge of systems development life cycle, client area’s functions & systems, & systems application program development technological alternatives.

Design & architect strategies to integrate marketing automation platform with existing & new technologies including but not limited to: SFDC Service Cloud/Health Cloud, Adobe Experience Manager / marketing cloud products, data warehouses hosted in AWS, etc.

Lead  technical delivery of custom development, integrations, & data migration elements of Salesforce implementation.

Recognize process inefficiencies across our Salesforce delivery methodology & drive continuous process improvement.

Serve as Architect in server side, client side, & cloud technologies.

Assist in development & activation of marketing automation campaign metadata; standards / nomenclature / taxonomy, governance model & change management.

Run technical scopes & client expectations &  provide hands-on, expert-level technical assistance to developers.

Support optimizations of DevOps process for marketing automation platform to gain productivity improvements and reduce the time taken to move the committed code to production.

Collaborate with business stakeholders, technology providers, and other architects to develop roadmap for marketing automation & technology implementations.

Demonstrate creative 'out of the box' thinking to solve difficult problems & champion new technologies to achieve project goals.

Responsible for domain & platform technology within area of expertise on multiple projects.

Demonstrate mastery across a wide range of data & software engineering, including data warehousing, data integration, & software development.

Design & lead the execution of test plans to ensure a quality solution is delivered & demonstrate technical thought leadership.

Build & develop relationships with a large cross-functional team including but not limited to affiliates, subsidiaries, vendors, & industry peer in accordance with AbbVie Values, Vendor Management Office, & Purchasing to further the mission, vision, & goals of the organization.

Responsible for in Marketing Automation Platform design & implementation.

Mentor a cross-functional team on marketing automation/technology platforms & use case development & deployments.

Responsible for building & delivering large scale service-oriented system architecture.

Participate in talent & recruiting activities to help build & grow our team.

ild & grow our team.

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