Head of Marketing

2 weeks ago

Boston, United States Activate Talent Full time

Head of Marketing Remote (with overlap in Central or Mountain Time) Full-Time Senior Leadership We design performance shirts built for the active outdoorspersonbreathable, quick-drying, UPF-protected fabrics that look as sharp off the trail as on it. With a loyal customer base of anglers, hunters, and outdoor lifestyle enthusiasts seeking apparel that truly performs in the field, we've earned a reputation for thoughtful design, durable materials, and clean aesthetics. Our growth across direct-to-consumer channels, retail partnerships, and lifestyle audiences is accelerating, and we're seeking a strategic leader to guide the next phase of brand expansion and community connection. Role Summary As Head of Marketing, you'll lead all brand and performance marketing effortsfrom storytelling and brand development to customer acquisition, retention, and partnerships. You'll own the marketing roadmap, report to the CEO/Founder, and oversee a multi-function marketing team spanning acquisition, CRM/retention, content and creative strategy, media buying, and partnerships. Key Responsibilities Brand & Positioning Define and evolve the brand voice, positioning, and visual identity across digital and physical channels. Lead high-level storytelling through lifestyle content, brand campaigns, and strategic partnerships. Ensure brand consistency across product launches, collaborations, and retail partnerships. Customer Acquisition & Growth Drive acquisition strategy across paid social, search, influencer, affiliate, programmatic, and retail media. Oversee media planning, campaign execution, and creative test-and-learn strategies to optimize CAC and scale profitably. Coordinate launch campaigns for seasonal product drops, collaborations, and retail expansions. Retention & Lifecycle Marketing Supervise customer lifecycle initiativesonboarding, reorder reminders, loyalty programs, and win-backs. Integrate email, SMS, and social remarketing to maximize repeat purchase and LTV. Apply data-driven retention strategies: cohort analysis, segmentation, personalization, and continuous optimization. Content & Community Lead content strategy highlighting customer stories, outdoor lifestyle inspiration, and product education. Scale influencer, brand ambassador, and lifestyle partnerships. Grow social media ecosystems and user-generated content (UGC) reflecting a "Made for the Outdoors" ethos. Analytics & Financial Leadership Translate marketing activity into measurable outcomes: ROI, incremental revenue, and funnel growth. Collaborate with Finance and Operations to forecast spend, model growth scenarios, and monitor profitability. Set and track KPIs across acquisition, retention, and brand health. Team Leadership & Collaboration Build and mentor a lean, high-performing marketing team. Align cross-functionally with product development, retail operations, and customer success. Foster a culture of creativity, testing, and continuous improvement.

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