Marketing Data Analytics Specialist

3 days ago

Miami Springs, United States Nurp Full time

About our Company Nurp builds smart trading algorithms that help people trade more effectively across multiple markets, including currencies, gold, and more. We're reshaping the way people invest by using powerful, data-driven technology instead of outdated methods. At Nurp, we're focused on growth, both in the markets we serve and in the people we hire. This is a place for driven, results-oriented individuals who want to take ownership, learn quickly, and make an impact. You'll work alongside a talented team, contribute to meaningful projects, and help shape the future of algorithmic trading. We move fast and wear many hats, creating constant opportunities for personal and professional growth. Role Overview We are seeking a Marketing Data Analytics Specialist to own the accuracy, analysis, and reporting of marketing performance data. This role ensures our entire marketing funnel-from top-of-funnel awareness to closed sales-is measured with precision, delivering insights that directly inform strategy and growth. Key Responsibilities - Track and analyze core marketing KPIs, including but not limited to lead generation, funnel progression, conversion rates, CAC, and CPL. - Work with our IT team to build and maintain dashboards and reporting frameworks for leadership and marketing teams on Power BI, HubSpot, and more. - Deliver clear, actionable insights that shape campaigns and overall marketing strategy. - Audit, troubleshoot, and ensure accurate tracking across all marketing data reporting. - Partner with campaign managers and sales teams to align data reporting with growth objectives. - Conduct deep-dive performance analyses to uncover opportunities and risks across the funnel. Tools & Technologies - Business Intelligence tools (Power BI, Tableau, or Looker). - Marketing automation & CRM (HubSpot preferred). - Ad platforms (Google Ads, Meta Ads, LinkedIn, etc.) and Google Analytics. - Strong Excel/Google Sheets proficiency; SQL knowledge is a plus. Qualifications & Requirements - 2-4 years of experience in marketing analytics, growth marketing, or BI. - Solid understanding of marketing funnels and attribution models. - Strong analytical, problem-solving, and data visualization skills. - Detail-oriented and take pride in organization. - Experience translating complex data into clear insights for stakeholders. - Comfortable in a fast-paced, high-growth environment. - Availability during the US business hours (9AM EST TO 6PM EST)

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