Social Media Marketing Specialist

Social Media Marketing Specialist

About Cura Ad

Cura Ad is a healthcare-focused marketing and advertising agency specializing in clinical research, SMO, CMO, and and pharmaceutical sectors. Our mission is built on integrity, simplicity, transparency, and performance. We create strategic digital communication and engaging content that helps healthcare organizations grow and connect with their communities.

Position Summary

We are seeking a personable, creative, and highly organized Social Media Specialist who can not only create great content—but also confidently interact with people, collect patient testimonials, and help bring our clients' stories to life.

While the core of this role revolves around social media management, content creation, on-camera presence, and community engagement, the ideal candidate will also assist with broader digital marketing tasks, including email marketing, SEO support, and paid ads.

This position reports directly to the Chief Operations Officer.

Key Responsibilities

Social Media Management (Primary Focus)

• Plan, create, and schedule daily content across Instagram, Facebook, TikTok, and LinkedIn.
• Film and edit short-form videos (Reels/TikToks) using platforms like CapCut.
• Capture patient stories, interview patients for testimonials, and communicate professionally and warmly with participants.
• Hold comfortable, natural conversations on camera or behind the camera to guide patient testimonials and staff spotlights.
• Engage with followers, respond to comments/messages, and build an active online community.
• Identify trending sounds, formats, and concepts to keep content fresh and relevant.
• Track social media analytics and adjust strategies to improve performance
• Content Creation
• Write captions, scripts, and messaging for posts, reels, campaigns, and educational content.
• Create graphics using Canva, Photoshop, or Adobe Creative Suite.
• Capture behind-the-scenes content at clinics, events, and partner locations.
• Assist in producing testimonial-style videos, doctor highlights, and promotional content.

Patient & Community Interaction

• Approach patients and staff in a warm, friendly, professional manner to collect testimonials.
• Conduct short, guided interviews with patients, families, staff members, and community partners.
• Ensure testimonials meet HIPAA guidelines and follow Cura Ad's compliance process.
• Represent Cura Ad in a positive, helpful, and engaging way in both in-person and digital interactions.

Digital Marketing Support (Secondary Focus)

• Assist in executing email marketing campaigns using Mailchimp or similar platforms.
• Support SEO efforts through keyword research and optimized content.
• Help maintain and update WordPress websites as needed.
• Assist in managing Google Ads and Facebook Ads campaigns.
• Support creation of landing pages, digital assets, and marketing materials.

Requirements

• Strong understanding of social media platforms, trends, and best practices.
• Comfortable speaking with people, guiding conversations, and capturing testimonials.
• Strong on-camera presence OR ability to direct others comfortably on camera.
• Experience editing short-form video (Reels/TikTok) using CapCut or similar.
• Canva or Adobe Creative Suite design experience.
• Excellent communication skills, both written and verbal.
• Basic understanding of SEO and digital marketing strategy.
• Experience with WordPress, Google Analytics, and SEMrush is a plus.
• Experience with Google Ads and Facebook Ads is a plus (or willingness to learn).
• Strong organizational and multitasking abilities.
• Professional, friendly demeanor and ability to work in clinical environments.

Who This Role Is For

This position is ideal for someone who:

Loves social media, content creation, and storytelling.

Is personable and comfortable talking to patients, staff, and community members.

Is excited to gather testimonials and create meaningful, human-centered content.

Thrives in a fast-paced, creative environment.

Wants to grow into a larger digital marketing role over time.