Marketing Manager

6 hours ago

Rutherford, United States Genpro Inc. Full time

POSITION SUMMARYThe Marketing Manager provides expertise across the company's marketing channels. He/She is responsible for creating, planning, and executing internal and external sales/marketing strategies and events around brand recognition. This includes marketing materials, social media, newsletters, campaigns, press releases and other marketing activities.ESSENTIAL DUTIES AND RESPONSIBILITIESLeads the development and execution of the marketing strategy and documents marketing across departments to drive sales growthWorks closely with key stakeholders to create and execute on marketing initiativesOversees copywriting across all customer and carrier communicationsPlans, organizes, executes, and oversees internal and external events for client engagement, such as trade shows, roundtables, conferences, and internal eventsHelps support campaigns to align to sales goalsDevelops and implements marketing and sales materials such as email templates, sales introduction letters, customer packs, recruitment materials, etc.Develops and leads marketing campaigns as related to Genpro's target marketManages marketing agency for outsourced functionsManages the updates of the company websiteDevelops and manages calendar in regards to the timing of advertising and eventsDevelops and maintains guidelines and repository of approved visual assetsReports on and analyzes the results of marketing campaignsConsistently creates and refreshes on-going social media strategyManages marketing budgetOther duties as requiredQUALIFICATIONSBachelor's degree in marketing or similarMinimum of 5+ marketing experience required, with Logistics or Supply Chain background preferred.Minimum of 3 year experience in creating and maintaining sales (ex: proposal writing) and brand content required.Must be a self-starter with a "roll up your sleeves" attitude on undertaking of projects on his/her own initiativeStrong Microsoft Office, Word, Excel and other software programs required such as CanvaExpertise in using various social media platforms requiredExcellent interpersonal and communication skills requiredExcellent organizational skills, with the ability to handle multiple priorities and deadlines requiredAbility to work in a team-oriented environment that is a fast-paced, meeting frequent deadlines

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