Marketing Program Specialist

Senior Marketing Specialist, Gast & AirtechGast and Airtech are part of the IDEX Performance Pneumatics Group, delivering innovative solutions for vacuum, pressure, and flow control across critical industries worldwide.Gast is a trusted leader in designing and manufacturing high-quality air-moving products, including compressors, vacuum pumps, and accessories. For decades, Gast has powered essential applications in medical, industrial, and environmental sectors with reliability and precision.Airtech specializes in custom-engineered vacuum and pressure systems, offering advanced solutions for complex applications in life sciences, electronics, and industrial automation. Known for flexibility and technical expertise, Airtech partners with customers to solve unique challenges and deliver tailored systems that meet demanding performance requirements.Together, Gast and Airtech combine engineering excellence, customer focus, and global reach to enable technologies that keep industries moving and improve everyday life.Role OverviewThe Marketing Specialist is the go-to marketing resource for the local Business Unit, playing a critical role in driving brand visibility, supporting commercial success, and ensuring smooth execution of marketing programs. This position is highly hands-on and requires someone who thrives in a dynamic environment, balancing creative initiatives with operational excellence.In this role, you will be responsible for implementing marketing activities that directly impact customer engagement and sales growth. You will manage trade shows and events that showcase our products and capabilities, create compelling social media content to strengthen our digital presence, and provide essential support to the commercial team through sales tools and administrative coordination. Acting as a connector between the local BU and the broader marketing organization, you will ensure consistent branding and messaging while tailoring initiatives to meet local market needs.This is an opportunity for a detail-oriented, proactive marketer who enjoys wearing multiple hats (event planning, content creation, sales enablement, and operational support) while contributing to the success of a global leader in engineered solutions.Key ResponsibilitiesTrade Show Management:Lead planning and execution of trade shows and events for Gast and Airtech, including logistics, booth setup, and promotional materials.Manage pre-show and post-show communications, lead capture processes, and ROI reporting.Sales Support:Develop and maintain sales collateral, presentations, and product sheets for both brands.Provide CRM updates, reporting, and insights to support commercial teams.Marketing Operations:Maintain inventory of marketing assets and promotional materials; coordinate reorders and distribution.Manage BU marketing calendars, including trade shows, social media schedules, and campaign timelines.Ensure all marketing collateral is current, properly stored, and accessible to both commercial teams.Social Media Management:Plan, create, and publish content across LinkedIn and other relevant platforms for Gast and Airtech.Monitor engagement and report performance metrics; recommend optimizations.Additional Responsibilities:Support email marketing campaigns and website updates.Coordinate photography and video projects for marketing purposes.Assist with internal communications and employee engagement initiatives.Measures of PerformanceTrade Show ROI & Execution: Successful planning and execution of trade shows and events, measured by on-time delivery, budget adherence, and lead capture effectiveness.Social Media Engagement: Growth in followers, engagement rates, and content consistency across platforms, aligned with brand guidelines.Sales Enablement Impact: Timely delivery and accuracy of marketing collateral and tools that support the commercial team, measured by usage and feedback.Marketing Operations Efficiency: Accuracy and timeliness in managing marketing calendars, vendor coordination, and budget tracking to ensure smooth execution of campaigns.Lead Generation & Campaign Support: Contribution to marketing campaigns and events that generate qualified leads and support pipeline growth for the BU.QualificationsEducation: Bachelor's degree in Marketing, Communications, Business, or related field.Experience: 47 years of experience in B2B marketing, preferably in industrial or technical sectors.Proven success managing multiple brands or business units, including trade shows and events.Strong experience creating and managing social media content for business audiences.Demonstrated ability to manage budgets, vendors, and cross-functional projects with minimal supervision.Technical Skills: Proficiency in Microsoft Office Suite and familiarity with CRM systems (e.g., Dynamics).Basic knowledge of digital marketing tools (email platforms, social scheduling tools, analytics dashboards).Preferred: Experience with marketing analytics and reporting to measure ROI and campaign effectiveness.Core CompetenciesMarketing Execution Across Brands: Ability to implement and optimize marketing programs for multiple BUs.Event & Trade Show Leadership: Skilled in planning, organizing, and executing multi-brand events with measurable ROI.Digital Marketing & Social Media: Proficient in managing social platforms and analyzing engagement metrics.Project Management & Prioritization: Strong ability to manage projects, budgets, and timelines across brands.Communication & Influence: Clear and professional communication skills; able to collaborate and influence across teams and vendors.Work ArrangementThis position is based full-time in our Rutherford, NJ office. While the role is primarily onsite, occasional travel will be required to our Gast facility in Benton Harbor, MI throughout the year for meetings, collaboration, and special projects.About UsThe IDEX Performance Pneumatics Group comprised of Gast, Airtech, and US Valve unites three industry-leading brands with a shared mission: to design, create, and deliver advanced solutions for vacuum, pressure, and flow control. With engineering and manufacturing centers in Benton Harbor, Michigan; Rutherford, New Jersey; and Baltimore, Maryland, we offer the scale and agility to innovate, engineer, and transform ideas into reliable solutions for the world's most critical applications.Our combined expertise and resources empower us to solve complex challenges for industries including data centers, medical and life sciences, industrial automation, and energy systems. As part of IDEX Corporation, we leverage global reach and a culture of innovation to enable the technologies shaping modern life.When you join our team, you'll be part of a collaborative environment that values creativity, continuous learning, and growth. We invest in your development and provide opportunities to advance your career while making an impact in industries that matter.IDEX Corporation provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, ancestry, age, disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance. We also make reasonable accommodations for disabled employees and applicants, as required by law.Are you ready to join a different kind of company where our people, our culture, and our commitments are centered around providing trusted solutions that improve lives around the world?Total RewardsThe compensation range for this position is $67,400.00 - $101,000.00, depending on experience. This position may be eligible for performance based bonus plan.Benefits PackageOur comprehensive U.S. benefit offerings include: Health benefits, 401(k) retirement savings program with company match, PTO, and more. More information on our benefits and rewards can be found on our career page.IDEX is an Equal Opportunity Employer. IDEX gives consideration for employment to qualified applicants without regard to race, color, religion, creed, genetic information, sex, sexual orientation, gender identity or expression, marital status, age, national origin, disability, protected veteran status, or any other consideration or protected category made unlawful by federal, state or local laws.Attention Applicants: If you are