Content & SEO Analyst

DESCRIPTIONWe're looking for a strategic, proactive Content & SEO Analyst to join our Enterprise Website team. You will support our SEO and content efforts by assisting with content publishing, on-page optimization, localization (geo-specific content), analytics reporting, and SEO content development.This is a hands-on role ideal for someone looking to grow in digital marketing, SEO, and web content strategy within an enterprise WordPress environment.RESPONSIBILITIESSEO Content DevelopmentResearch and draft SEO-optimized content (articles, website landing pages, FAQs, etc.)Collaborate with the Content Manager and Senior SEO Strategist to align content with tone, brand, business and performance goalsOptimize content for search engines and AI Overviews (keywords, internal linking, authoritative, structure)Rewrite or refresh underperforming content based on analytics and SEO and AI performance auditsContribute to content briefs, outlines, and keyword clustering documentsOn-Page SEO & Content ManagementFormat, upload and publish content in WordPress using SEO best practicesAdd and optimize metadata (titles, descriptions, alt text)Implement internal linking strategies and check for broken linksMaintain content tagging and taxonomy structuresLocalization & Geo-Targeting SupportHelp manage geo-specific or localized content versionsEnsure consistency across region-specific pagesTag and organize content for geo-targeted experiencesAnalytics & Reporting SupportPull data from Google Analytics (GA4), Google Search Console, and Screaming FrogMonitor organic search KPIs and assist in regular reportingFlag performance issues (drops in traffic, broken pages, etc.)Support A/B testing content initiativesRequired SkillsSolid understanding of basic SEO concepts (on-page optimization, keyword usage, metadata)Strong writing and editing skillsUnderstanding of performance marketing and funnel conversion strategiesFamiliarity with WordPress CMSExperience using tools like Google Analytics, Search Console, SEMrush, or Screaming Frog (a plus)Comfortable using Excel/Sheets to manipulate and interpret dataExperience with SEO plugins (e.g., Yoast, Similar Web)Basic understanding of HTML (a plus)Keep current with evolving SEO and AI trends to ensure we remain competitiveQualifications:3-5 years' experience in SEO, content marketing, digital marketing, or web publishingDegree in Marketing, Communications, Journalism, or a related fieldA portfolio or writing samples demonstrating SEO-focused content (optional but encouraged)SALARY RANGEThe pay range for this position is $75,000 to $100,000 annually. Actual compensation will vary based on multiple factors, including employee knowledge and experience, role scope, business needs, geographical location, and internal equity.PERKS & BENEFITS4 weeks accrued paid time off + 9 paid national holidays per yearLow cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision)Annual 401(k) Employer ContributionFree onsite gym at our Woodbridge LocationResources to promote Professional Development (LinkedIn Learning and licensure assistance)Robust health and wellness program and fitness reimbursementsVarious Paid Family leave options including Paid Parental LeaveTuition ReimbursementABOUT THE COMPANYThe Plymouth Rock Company and its affiliated group of companies write and manage over $2 billion in personal and commercial auto and homeowner's insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,900 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of "A-/Excellent".