Content & SEO Analyst

DESCRIPTION We're looking for a strategic, proactive Content & SEO Analyst to join our Enterprise Website team. You will support our SEO and content efforts by assisting with content publishing, on-page optimization, localization (geo-specific content), analytics reporting, and SEO content development. This is a hands-on role ideal for someone looking to grow in digital marketing, SEO, and web content strategy within an enterprise WordPress environment. RESPONSIBILITIES SEO Content Development Research and draft SEO-optimized content (articles, website landing pages, FAQs, etc.) Collaborate with the Content Manager and Senior SEO Strategist to align content with tone, brand, business and performance goals Optimize content for search engines and AI Overviews (keywords, internal linking, authoritative, structure) Rewrite or refresh underperforming content based on analytics and SEO and AI performance audits Contribute to content briefs, outlines, and keyword clustering documents On-Page SEO & Content Management Format, upload and publish content in WordPress using SEO best practices Add and optimize metadata (titles, descriptions, alt text) Implement internal linking strategies and check for broken links Maintain content tagging and taxonomy structures Localization & Geo-Targeting Support Help manage geo-specific or localized content versions Ensure consistency across region-specific pages Tag and organize content for geo-targeted experiences Analytics & Reporting Support Pull data from Google Analytics (GA4), Google Search Console, and Screaming Frog Monitor organic search KPIs and assist in regular reporting Flag performance issues (drops in traffic, broken pages, etc.) Support A/B testing content initiatives Required Skills Solid understanding of basic SEO concepts (on-page optimization, keyword usage, metadata) Strong writing and editing skills Understanding of performance marketing and funnel conversion strategies Familiarity with WordPress CMS Experience using tools like Google Analytics, Search Console, SEMrush, or Screaming Frog (a plus) Comfortable using Excel/Sheets to manipulate and interpret data Experience with SEO plugins (e.g., Yoast, Similar Web) Basic understanding of HTML (a plus) Keep current with evolving SEO and AI trends to ensure we remain competitive Qualifications: 3-5 years' experience in SEO, content marketing, digital marketing, or web publishing Degree in Marketing, Communications, Journalism, or a related field A portfolio or writing samples demonstrating SEO-focused content (optional but encouraged) SALARY RANGE The pay range for this position is $75,000 to $100,000 annually. Actual compensation will vary based on multiple factors, including employee knowledge and experience, role scope, business needs, geographical location, and internal equity. PERKS & BENEFITS 4 weeks accrued paid time off + 9 paid national holidays per year Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision) Annual 401(k) Employer Contribution Free onsite gym at our Woodbridge Location Resources to promote Professional Development (LinkedIn Learning and licensure assistance) Robust health and wellness program and fitness reimbursements Various Paid Family leave options including Paid Parental Leave Tuition Reimbursement ABOUT THE COMPANY The Plymouth Rock Company and its affiliated group of companies write and manage over $2 billion in personal and commercial auto and homeowner's insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,900 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of "A-/Excellent".