Content Specialist

Content SpecialistDepartment: MarketingEmployment Type: Full TimeLocation: Columbia, MissouriDescriptionWe are looking for a creative Content Specialist with strengths in graphic design, videography, and edutainment to join our marketing team. This role focuses on producing engaging visual content that simplifies complex industrial products, strengthens brand awareness, and supports ongoing creative initiatives.The ideal candidate is a natural storyteller who can turn technical information into compelling, easy-to-understand content across digital platforms. You will collaborate closely with our graphic designer and videographer, contributing to a unified visual content strategy and ensuring consistency across all brand communications.Requirements for success as part of our team: Conceptualizes, designs, and produces marketing collateral (brochures, presentations, social media, web graphics, email templates). Ensures brand consistency across all visual content. Turns complex technical concepts into clear visual assets (infographics, diagrams, etc.). Collaborates with product and sales teams to create sales enablement materials. Supports planning, filming, and editing of video content from pre- to post-production. Produces video assets including demos, how-to guides, testimonials, tours, and promotional content. Optimizes videos for digital platforms (YouTube, social media, website). Translates technical product information into engaging, easy-to-understand formats. Develops interactive content, animations, and explainer videos with subject matter experts. Identifies content needs, stays current on industry trends, manages digital assets, and supports broader marketing initiatives. Ideal candidate qualities include: Bachelor's degree in Graphic Design, Digital Media, Film Production, Marketing, or a related field. 5 years of experience in content creation Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects). Strong understanding of video production techniques, including shooting, editing, lighting, and audio. Excellent storytelling and communication skills, with the ability to simplify complex information. Strong attention to detail and ability to manage multiple projects simultaneously. Why it's great to build your career with usWe are a tight-knit group, and we understand the needs of our teammates. This personal connection allows us to strategically design competitive benefits packages that enhance the employee experience and support overall well-being. Some of our benefits: Health, Vision & Dental Insurance with company contributions Company HSA Contributions Add On Insurance Options: Accident, Short Term Disability, etc. Free Employee Assistance Program: 24/7 access Generous paid time off (PTO) that increases with tenure, plus company-paid holidays Volunteer Paid Time Off: Give back to our community & get paid 401k Matching Options with no Vesting Requirements Applications are being taken exclusively online for this role, we look forward to learning about the ways that your talents will support the growth and vision of our organizationThis job description is not intended to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.The GMES family of companies provides to individuals of all races, national origin, gender, sexual orientation, marital, and veteran status, equal employment opportunities within our dynamic growth plans.#ZR