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Digital Analytics SpecialistLocation: 2 Days Remote & 3 Days Onsite in Lower Manhattan Position Type: 6-Month Contract-to-Hire / Full-TimeOne of our top healthcare clients is seeking a detail-oriented and data-driven Digital Analytics Specialist to join our growing Marketing Analytics team. They're looking to bring on an individual who is looking to grow their career within Digital Analytics, with a strong attention to detail and analytical mindset. Responsibilities:UTM Provisioning: Create and manage UTM tracking parameters to ensure campaign accuracy and consistency.Digital Analytics CMT Tactic Validations & Activation: Validate and activate campaign tracking for new marketing tactics.Release QA & Tracking Confirmation: Conduct quality assurance for site tagging and campaign tracking prior to releases.Google Analytics Reporting & Analysis: Develop and maintain reports, monitor key metrics, and provide insights to stakeholders.Google Analytics Modifications: Implement and maintain configurations, goals, and filters within GA.Google Tag Manager Modifications: Update and troubleshoot tagging configurations to ensure proper data capture.SEO Reporting & Analysis: Support ongoing SEO performance tracking and reporting.Training & Stakeholder Enablement: Conduct training sessions and create resources to help teams interpret and act on analytics data.Documentation: Maintain comprehensive documentation for tagging, analytics setups, and QA processes.Qualifications: Approximately 1+ year of experience in digital analytics, marketing analytics, or a related role.A self-starter with strong curiosity, attention to detail, and eagerness to learn new tools and processes.Comfortable working in a collaborative, fast-paced environment.
