Digital Analytics Specialist

4 weeks ago


New York NY, United States MedixTM Full time

Digital Analytics Specialist Location: 2 Days Remote & 3 Days Onsite in Lower Manhattan Position Type: 6-Month Contract-to-Hire / Full-Time One of our top healthcare clients is seeking a detail-oriented and data-driven Digital Analytics Specialist to join our growing Marketing Analytics team. They're looking to bring on an individual who is looking to grow their career within Digital Analytics, with a strong attention to detail and analytical mindset. Responsibilities: UTM Provisioning: Create and manage UTM tracking parameters to ensure campaign accuracy and consistency. Digital Analytics CMT Tactic Validations & Activation: Validate and activate campaign tracking for new marketing tactics. Release QA & Tracking Confirmation: Conduct quality assurance for site tagging and campaign tracking prior to releases. Google Analytics Reporting & Analysis: Develop and maintain reports, monitor key metrics, and provide insights to stakeholders. Google Analytics Modifications: Implement and maintain configurations, goals, and filters within GA. Google Tag Manager Modifications: Update and troubleshoot tagging configurations to ensure proper data capture. SEO Reporting & Analysis: Support ongoing SEO performance tracking and reporting. Training & Stakeholder Enablement: Conduct training sessions and create resources to help teams interpret and act on analytics data. Documentation: Maintain comprehensive documentation for tagging, analytics setups, and QA processes. Qualifications: Approximately 1+ year of experience in digital analytics, marketing analytics, or a related role. A self-starter with strong curiosity, attention to detail, and eagerness to learn new tools and processes. Comfortable working in a collaborative, fast-paced environment.



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