Manager, Microsoft Technology Associates

Location: Chicago, IL, US Toronto, ON, CA Montreal, Quebec, CA TX, US Seattle, WA, USIf you want to know about the requirements for this role, read on for all the relevant information.Company: SoftchoiceWhy you'll love SoftchoiceWe are a software-focused IT solutions and services provider that equips organizations to be agile and innovative, and for their people to be engaged, connected, and creative at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology. By doing these things we help them create success for their customers and their people.We stand proudly for our people and support their success through career development and advancement. We are recognized and respected for our culture of inclusion and belonging, continuously striving to do what’s good for our people and communities.Impact you'll makeWe are seeking a collaborative and results-driven Manager to lead the Microsoft Technology Associates (MTA) team. This leader will be responsible for building, developing, and scaling a high-performing team that complements Microsoft Technology Specialists (MTS) by ensuring consistent licensing execution, renewals, and customer engagement across territories. By equipping MTAs to deliver exceptional customer advisory, agreement management, and operational support, the Manager helps expand customer coverage, improve revenue efficiency, and create a strong talent pipeline for future MTSs. This role is critical to Softchoice’s growth in the Microsoft business, balancing operational excellence with strategic alignment to Microsoft priorities.What you will doDesign, launch, and scale the MTA program, establishing the vision, strategy, and coverage model.Define KPIs and success metrics for MTAs, ensuring alignment with broader Microsoft business goals.Build playbooks, processes, and best practices to operationalize the MTA role across territories.Partner with Sales Operations and leadership to track performance, capacity, and ROI of the program.Continuously refine the structure and strategy based on business growth and customer needs.Hire, coach, and manage a distributed team of Microsoft Technology AssociatesProvide training on Microsoft licensing programs (EA, CSP, M365, Azure) and customer engagement best practices.Create clear career development paths, preparing MTAs for progression into MTS roles.Foster a culture of accountability, customer focus, and professional growth.Coverage & AlignmentDefine and implement coverage models to ensure MTAs provide consistent engagement and operational support across all accounts in the territory.Partner with MTS Managers, Account Teams, and Sales Leadership to align activities with territory priorities and Microsoft business growth.Oversee account segmentation to balance workloads and maintain consistent customer experience.Operational ExcellenceEstablish and track KPIs for the MTA team, including renewal execution, licensing accuracy, upsell contribution, and customer satisfaction.Drive consistency in managing licensing milestones such as EA true-ups, renewals, and CSP billing.Act as an escalation point for licensing issues or customer challenges requiring leadership involvement.Ensure CRM (SFDC) accuracy, reporting visibility, and adherence to operational best practices.Sales & Customer Success EnablementEnable MTAs to identify and qualify upsell and cross-sell opportunities (Copilot, Security, Azure Reservations, Fabric/AI).Collaborate with MTSs, Customer Success Managers, and Solution Architects to align licensing execution with customer adoption roadmaps.Leverage Microsoft incentive programs and funding to maximize customer and Softchoice value.Represent the MTA team in internal planning sessions and Microsoft partner alignment meetings.Strategic Growth & Talent PipelineBuild a sustainable structure that scales customer engagement and licensing execution.Partner with Microsoft and Softchoice leadership to refine engagement models and ensure alignment with co-sell priorities.Champion the MTA program as a development pipeline for future MTSs, supporting long‑term organizational growth.What you'll bring to the table5+ years in technology sales, licensing, or sales leadership, ideally within the Microsoft ecosystem.Strong understanding of Microsoft licensing programs (EA, CSP, M365, Azure) and customer contract management.Proven ability to design and scale new teams, including setting KPIs, defining strategy, and building processes.Demonstrated success in recruiting, coaching, and developing high-performing teams.Strong organizational skills with the ability to collaborate cross-functionally and influence at multiple levels.Track record of driving customer success, renewals, and revenue growth.Not sure if you qualify? Think about applying anywayWe understand that not everyone brings 100% of the skills and experience for the role.At Softchoice, we offer opportunities to a diverse group including those with a variety of workplace experiences and backgrounds. Whether you are new to corporate tech, returning to work after a gap in employment, or looking to transition and take the next step in your career, we are excited to learn more about you and encourage you to apply.Why You’ll Love Working HereThe People: You’ll thrive in our collaborative environment, surrounded by incredible colleagues who foster support and innovation, driving our collective successHigh-Performing Culture: At Softchoice, we are dedicated to achieving our goals and committed to success for our customers and each otherFlexibility: Plan your workdays in a way that suits you bestAward-Winning Workplace: Proudly recognized as a Great Place to Work for 20 consecutive yearsInclusive Culture: We are committed to an inclusive culture where every team member can be their authentic selfCompetitive Benefits: Benefit from competitive perks that start on day oneInclusion & Equal opportunity employmentWe are an equal opportunity employer committed to diversity, inclusion & belonging. Peoples seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation.Require accommodation? We are ready to helpWe are proud to provide interview & employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position, please reach out directly at We are committed to working with you to best meet your needs.Our commitment to your experienceWe are committed to the safety of all applicants and team members. With that in mind, we have implemented digital interviewing for everyone. We understand that you may need to interview with distractions around you (such as children or furry friends) and we will be doing the same.Before you start with us, we will conduct a criminal record check, verify your education, and check your references.When you join Softchoice, we will onboard you remotely. Don't worry. xhmxlyz It's quick, simple and you'll be connected with your new team in no time.Job Requisition ID:7059EoE/Vet/Disability#J-18808-Ljbffr