Manager, Microsoft Technology Associates

We are a software-focused IT solutions and services provider that equips organizations to be agile and innovative, and for their people to be engaged, connected, and creative at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology. By doing these things we help them create success for their customers and their people.
We stand proudly for our people and support their success through career development and advancement. We are recognized and respected for our culture of inclusion and belonging, continuously striving to do what’s good for our people and communities.
We are seeking a collaborative and results-driven Manager to lead the Microsoft Technology Associates (MTA) team. This leader will be responsible for building, developing, and scaling a high-performing team that complements Microsoft Technology Specialists (MTS) by ensuring consistent licensing execution, renewals, and customer engagement across territories. By equipping MTAs to deliver exceptional customer advisory, agreement management, and operational support, the Manager helps expand customer coverage, improve revenue efficiency, and create a strong talent pipeline for future MTSs. This role is critical to Softchoice’s growth in the Microsoft business, balancing operational excellence with strategic alignment to Microsoft priorities.
Define KPIs and success metrics for MTAs, ensuring alignment with broader Microsoft business goals.
Partner with Sales Operations and leadership to track performance, capacity, and ROI of the program.
Continuously refine the structure and strategy based on business growth and customer needs.
Hire, coach, and manage a distributed team of Microsoft Technology Associates
Provide training on Microsoft licensing programs (EA, CSP, M365, Azure) and customer engagement best practices.
Foster a culture of accountability, customer focus, and professional growth.
Define and implement coverage models to ensure MTAs provide consistent engagement and operational support across all accounts in the territory.
Partner with MTS Managers, Account Teams, and Sales Leadership to align activities with territory priorities and Microsoft business growth.
Oversee account segmentation to balance workloads and maintain consistent customer experience.
Establish and track KPIs for the MTA team, including renewal execution, licensing accuracy, upsell contribution, and customer satisfaction.
Drive consistency in managing licensing milestones such as EA true-ups, renewals, and CSP billing.
Act as an escalation point for licensing issues or customer challenges requiring leadership involvement.
Ensure CRM (SFDC) accuracy, reporting visibility, and adherence to operational best practices.
Sales & Customer Success Enablement
Collaborate with MTSs, Customer Success Managers, and Solution Architects to align licensing execution with customer adoption roadmaps.
Leverage Microsoft incentive programs and funding to maximize customer and Softchoice value.
Represent the MTA team in internal planning sessions and Microsoft partner alignment meetings.
Strategic Growth & Talent Pipeline
Build a sustainable structure that scales customer engagement and licensing execution.
Partner with Microsoft and Softchoice leadership to refine engagement models and ensure alignment with co-sell priorities.
Champion the MTA program as a development pipeline for future MTSs, supporting long‑term organizational growth.
5+ years in technology sales, licensing, or sales leadership, ideally within the Microsoft ecosystem.
~ Strong understanding of Microsoft licensing programs (EA, CSP, M365, Azure) and customer contract management.
~ Proven ability to design and scale new teams, including setting KPIs, defining strategy, and building processes.
~ Track record of driving customer success, renewals, and revenue growth.

Whether you are new to corporate tech, returning to work after a gap in employment, or looking to transition and take the next step in your career, we are excited to learn more about you and encourage you to apply.
The People: You’ll thrive in our collaborative environment, surrounded by incredible colleagues who foster support and innovation, driving our collective success
At Softchoice, we are dedicated to achieving our goals and committed to success for our customers and each other
Flexibility: Plan your workdays in a way that suits you best
Inclusion & Equal opportunity employment
We are an equal opportunity employer committed to diversity, inclusion & belonging. Peoples seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation.
We are ready to help
With that in mind, we have implemented digital interviewing for everyone. We understand that you may need to interview with distractions around you (such as children or furry friends) and we will be doing the same.
Before you start with us, we will conduct a criminal record check, verify your education, and check your references.
When you join Softchoice, we will onboard you remotely. EoE/Vet/Disability
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