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VP, Account Director | Data Driven Performance Marketing | US

2 weeks ago


Boston, United States Get It - Executive Full time

An exciting opportunity has opened for a Vice President of Data-Driven Performance Marketing to join a dynamic, innovative team. This role focuses on delivering exceptional results through data-driven marketing strategies for both pure-play data-driven clients and integrated clients. You will work to support CRM, loyalty, search engagements, audience intelligence, and marketing effectiveness.This position requires a strategic mindset, a passion for data-driven marketing, and the ability to create and deliver services that elevate client experiences, improve marketing outcomes, and help clients fully monetize their data assets.What You'll Be DoingAs a key member of the leadership team, you will report to the Managing Director and collaborate with global leaders in the Data-Driven Performance Marketing (DDP) sector. You will take charge of account leadership, performance management, and business growth. Your primary responsibilities will include:Account Leadership & Growth: Oversee account performance, ensuring profitability and expansion. Build and maintain strong client relationships at all levels.Strategic Growth: Identify and lead efforts to expand services and drive growth within existing clients while supporting pre-sales and pitch efforts with new clients.Team Collaboration: Lead the charge in identifying resources needed to deliver high-impact data-driven marketing services, managing growth opportunities, and fostering a high-performance team culture.Client Partnership: Act as a trusted business partner for clients, developing a comprehensive understanding of their goals and challenges. Drive successful project delivery, ensuring projects are completed on time, within scope, and on budget.Data Strategy Expertise: Leverage your deep knowledge of data strategy, analytics, data science, and technology platforms to deliver exceptional marketing performance.Innovation & Technology: Stay ahead of trends in data technology, ensuring the team is always equipped with the best tools and insights to support clients.Cross-functional Leadership: Collaborate across teams (including data, technology, and marketing) to create seamless and integrated client solutions.Travel: Engage with clients in multiple locations, with a particular focus on Boston, Atlanta, NYC, and Dallas.What We're Looking ForWe're seeking a highly motivated, experienced leader who thrives in dynamic, fast-paced environments. The ideal candidate will:Have 10+ years of relevant professional experience, including 7+ years in business development and growing enterprise-level client accounts.Be skilled in leading cross-functional teams and managing multi-disciplinary initiatives.Possess a proven track record of growing accounts and developing successful data-driven marketing strategies.Have expertise in consultative selling, with an ability to craft executive-level presentations that tell a compelling story.Demonstrate a keen understanding of data insights, customer experience, and business performance optimization.Have an entrepreneurial mindset, with the energy and drive to explore new opportunities and take ownership of growth.Be confident in navigating multiple projects and delivering results, even when facing challenges.Why Join Us?If you're looking for an opportunity to drive impactful, data-driven marketing strategies, lead innovative teams, and work in a flexible and inclusive environment, we'd love to hear from you. We champion diversity, foster creativity, and are committed to building a workplace where everyone can thrive.Diversity, Equity & InclusionWe are committed to creating a diverse and inclusive workplace where all employees feel empowered to bring their full selves to work. Our DE&I strategy encourages diverse perspectives and fosters an environment of belonging and growth. We believe that embracing diversity leads to richer creativity and stronger business outcomes.Privacy StatementWe respect your privacy and handle your data with the utmost care. If you decide to apply, your data will be stored securely for up to two years and will be used only for recruitment purposes. You can learn more about our data privacy policies by visiting our privacy page.Equal Opportunity EmployerWe are an equal opportunities employer and welcome applicants of all backgrounds, regardless of age, gender, identity, ethnicity, religion, education, class, sexual orientation, or disability.Employment Type: OtherSalary: $ 165,000.00 Per Year