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Content Marketer

2 weeks ago

Remote, Oregon, United States Plan Left Full time

As a Content Marketer, you will be responsible for inbound marketing strategies to build a brand identity and online presence through the creation and dissemination of multimedia content online. This involves developing content strategies, growing an online community, and tracking that community's growth.

Qualifications
  • Extensive digital experience required.
  • Solid understand of StoryBrand framework
  • Solid grasp of grammar and spelling—and the understanding that rule-breaking is necessary sometimes for effect.
  • Minimum 5 years of agency experience, developing and executing marketing strategies for major B2B and B2C clients.
  • Minimum 5 Years of digital experience including website builds.
  • Ability to interview stakeholders and plan website content, site maps.
  • Basic understanding of integrated marketing strategies, including advertising, paid/earned media, digital and creative services.
  • Strong passion for and knowledge of digital marketing disciplines.
  • Strong interpersonal and proactive problem-solving skills; ability to successfully maneuver competing demands.
  • Strategic ability; capable of working with a team to create winning short-term and long-term marketing plans for clients.
  • Approaches work with a sense of eagerness, "take ownership" attitude.
  • Capacity to work independently, works well under tight deadlines.
  • Strong rational thinking, logic and critical reasoning, and analytical problem solving skills are a must.
  • Ability to take initiative and be proactive with workload.
  • Ability to take, give, and discuss constructive criticism.
  • Ethical and trustworthy.
Essential Job Functions
  • Serve as internal and external communications creator while maintaining company and/or client tone and mission.
  • Conceptualize projects upfront.
  • Produce high-quality articles, white papers, blogs, press releases, email marketing messages, case studies, presentation content, survey reports and web copy.
  • Serve as internal and external communications creator while maintaining company and/or client tone and mission.
  • Write clean, concise, well-polished copy for advertising campaigns.
  • Create and optimize website content considering SEO and Google Analytics.
  • Edit existing content, copy-edit client supplied content prior to publishing.
  • Build and maintain internal and client editorial calendars and written guidelines.
  • Stay up to date with the latest industry trends and customer challenges.
  • Maintain brand standards for multiple client brands.
  • Interact with content specialists, graphic designers, and internal team members to create and review all content and ensure consistent messaging.
  • Frequently test new content formats and distribution channels, including formal A/B testing.
Internal Job Functions
  • Work closely with leaders, marketing teammates, and other departments to create effective communications strategies that articulate our core benefits properly and consistently.
  • Internal advertising and marketing.
  • Maintain brand standards for internal brands.
  • Generate ideas to increase customer engagement.
  • Ensure a strong web presence on various channels.
  • Monitor and grow company social media and organic traffic.
  • Daily meetings at 9 am.
  • Marketing, Advertising, Creative, and Digital best practices team training.
  • Learn and support our proprietary products.
  • Create and maintain best practices and procedural documentation for the team.
  • Push the business to adopt better content creation practices, thought leadership strategies, and client materials.
Bonus Experience
  • Experience with Scrum or other agile project management methodologies.
  • Experience with Drupal CMS.
  • SEO keyword research.
  • An eye for design, whether on professional tools like Illustrator, InDesign, and Photoshop or on simple, free tools like Canva.
  • Professional services sales experience.
  • Experience with marketing automation software.
  • Experience with public relations, media buying or pitching, and press kits.
  • Email drip and automated campaigns.