Social Media Coordinator

2 weeks ago

Las Vegas, Nevada, United States Red Apple Fireworks Co Full time


Benefits:
  • Health insurance
  • Opportunity for advancement
  • Paid time off
  • 401(k)
  • Dental insurance
  • Free uniforms
  • Vision insurance


What You'll Do

As the Social Media Coordinator, you will be the voice and creative spark of Red Apple Fireworks across our digital channels. You'll work with our in-house team and influencer network to create dynamic, on-brand content that connects with our fans and customers.

Reports to: Director of Growth Marketing

Responsibilities include:
  • Develop, shoot, create, edit, schedule, and post engaging social content (photos, videos, stories, reels, TikToks) across all platforms.
  • Own a monthly content calendar across TikTok, Instagram, YouTube, Facebook, and Reddit —aligned to product, holidays, memberships and promotions
  •  Collaborate with the marketing team, creative staff, and affiliates/influencers to coordinate and produce shoots—both instore and at the Pahrump shoot site.
  • Manage daily social engagement: responding to comments, DMs, and community interactions in a brand-consistent voice.
  • Track, analyze, and report social performance metrics to inform growth strategies and deliver a monthly report with recommendations
  • Own influencer and affiliate marketing efforts: building relationships & network, ensuring proper tagging, affiliate code use, and brand compliance. Including creating usable content shared to influencers & affiliates for their own use
  • Stay ahead of social trends and identify opportunities to keep Red Apple Fireworks top-of-mind in the digital space.
  • Video editing, caption writing, and campaign ideation for seasonal promotions and launches.

What You Bring
  • 1–3 years of social media or digital content experience
  • Strong understanding of major social platforms—especially TikTok, Instagram, YouTube, Reddit, and Facebook.
  • Excellent copywriting and communication skills.
  • Creative eye for video composition, editing, and brand aesthetics.
  • Familiarity with analytics tools (Meta Business Suite, TikTok Analytics, etc.).
  • Organized operator—able to manage calendars, assets, and deadlines across multiple campaigns
  • Comfortable working in a fast-paced, fun, and slightly explosive environment (fireworks pun intended).
  • Bonus points for: photography/video experience, influencer management, or previous experience in consumer/lifestyle brands.

Physical Requirements & Travel
  • Must be able to travel to the Red Apple Fireworks flagship store in Pahrump, NV 1–2 times per week for content creation, store visits, and on-site shoots. Travel will vary depending on time of year and content needs. 
  • Must be able to stand and move around for extended periods of time during filming or events.
  • Must be able to lift and carry boxes up to 50 lbs (e.g., fireworks products, camera equipment, or event materials).
  • Comfortable working outdoors in various weather conditions during shoots or promotional events.



Compensation: $48, $50,000.00 per year

ABOUT US IGNITING THE NIGHT SKY WITH STYLE  Who remembers their first firework? Probably not many, but you definitely remember the feeling it gave you. Imagine the thrill as it soared into the night, that familiar campfire scent in the air, and the explosive burst that sent shivers down your spine. At Red Apple, we live for creating those unforgettable moments all across the country, crafting our own unique brands and fireworks that light up the sky like never before.

BRINGING THE RED APPLE VIBE  We're not your average company. We're jet-setting across the globe, scouring for the sickest manufacturers, tweaking formulas, and testing each product to perfection. We've learned that to set the new standard in fireworks, we've gotta get our hands dirty with the production process.

SPARKING CREATIVITY  Inspiration hits us from every angle. It could be the nostalgia of our favorite flicks, the vibes from a killer game, or even a random joke that sends us on a wild ride to create something funky and fresh. With every member of the Red Apple Team bringing their own flavor to the mix, we're cookin' up ideas that'll blow your mind – quite literally

Everyone on the Red Apple Team brings new perspectives and experiences to the table, and it's the combination of all of us that leads to inspiring ideas and fantastic fireworks.

HANDS-ON HUSTLE  Creating fireworks isn't just about the boom. It's about infusing each firework with our passion and personality, ensuring that every aspect is a total blast, from packaging to performance. We're not afraid to get our hands dirty – quite literally – as we dive into the nitty-gritty of production, tweaking formulas, refining designs, and perfecting packaging.

But it's not just a solo effort. We're a tight-knit crew, with every member of the Red Apple Team rolling up their sleeves and diving headfirst into the creative process. From brainstorming sessions that crackle with energy to late nights spent fine-tuning the tiniest details, we're putting our hearts and souls into every firework we create. Because when you light up one of our babies, we want it to be pure fireworks magic

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