Product Marketing Manager

Job Type

Full-time

Description
Product Marketing Manager
Austin, Texas (Hybrid)

Why We Need You – The Mission & Our Vision
Veryon is a leading software and technology company that exists to enable aviation teams around the world to improve efficiency and safety. Our products maximize uptime for aircraft maintenance teams through our customer driven innovation and world class customer service.

Veryon has more than 7,500 customers in 137 countries, and we service general and business aviation, military/defense, commercial aviation, and OEM industries. Our core values drive us, in business, internally, and in our everyday lives.

The Senior Product Marketing Manager at Veryon will play a key role in driving go-to-market strategy and planning, product positioning and messaging, and product adoption across our Tracking and Tracking + software portfolio. Your primary focus will be serving as the market intelligence expert, capturing and translating industry, buyer, and competitive insights into product recommendations, ICPs and buyer personas, marketing plans and enablement assets. To be successful will require ongoing collaboration with product management, sales, customer success, and marketing teams, ensuring alignment between product capabilities and buyer/customer needs, as well as between marketing campaigns and sales readiness.

What You'll Accomplish - Your Performance Objectives
Objective 1:
Within the First 30 Days: Onboard, Analyze, and Strategize. You'll will:

• Gain deep understanding of Veryon's aviation software suite, ICPs, buyer personas, value propositions, and competitive landscape.
• Meet with cross-functional stakeholders (Product, Sales, Marketing, Customer Success) to understand business goals and product roadmaps.
• Audit all existing product marketing assets, campaigns, and messaging for our Tracking and Tracking + products to identify gaps and opportunities.
• Begin developing a standardized messaging framework for Tracking and Tracking + products.
• Familiarize yourself with customer feedback, case studies, and support logs to identify themes for positioning and differentiation.

Objective 2:
Within your first 3 months, build and launch core initiatives for Tracking and Tracking+. You will:

• Finalize and implement refined product messaging and positioning frameworks for Tracking and Tracking + across marketing channels, sales enablement tools, and internal documentation.
• Lead marketing strategy for upcoming product launches or enhancements, including messaging, collateral, and campaign plans.
• Develop and deploy incremental product marketing collateral to further influence win rates: one-pagers, battlecards, FAQs, pitch decks, and product videos.
• Partner with Sales to conduct enablement training and establish a feedback loop for improving content and effectiveness.
• Collaborate with the entire marketing team to align messaging with campaign goals and define KPIs for product marketing success.

Objective 3:
Over the next 12 months, become the driving force in expanding customer adoption, insights, and optimization opportunities for Tracking and Tracking+. You will:

• Analyze product adoption trends and campaign performance to refine positioning and improve ROI.
• Establish a scalable process for launching future product updates and releases in collaboration with Product and Marketing.
• Develop customer case studies, testimonials, and video content that highlight product value and business outcomes.
• Conduct win/loss analyses and market research to inform product strategy and marketing direction.
• Serve as the internal expert on customer personas, use cases, and product-market fit to guide content, strategy, and roadmap discussions.

How We Work – The Core Values That We Live By
Fueled By Customers
: We work hard so our customers can get more uptime. A customer-centered approach is on the forefront of our minds. We're big on transparent communication with our customers, and we celebrate their wins internally because we love the positive impact we're making on their lives.

Win Together
: We focus on the "we" and not the "me". Collaboration is key, we value diverse backgrounds and skill sets. Our mission is to win as a team, we think everyone plays an integral part in our success.

Make it Happen
: When we make a commitment, we get it done. We take a proactive approach, we commit, we adapt to evolving landscapes and problems, we tackle problems at every difficulty level.

Innovate to Elevate
: We set the standard in aviation by embracing and advancing cutting edge technology. We take a fail-forward approach using everything as a learning experience. We encourage creativity and experimentation within our teams. This helps us set the bar high and provide world class expertise in aviation.

Requirements
The ideal candidate will have:

• 5+ years' work experience in relevant product marketing, technical consulting, or product management roles, with at least four years in B2B SaaS
• Proven experience gathering market intelligence; developing product positioning and messaging, ICPs, and buyer personas; launching products; and creating high-impact marketing assets.
• Strong understanding of the full B2B marketing funnel, go-to-market strategy, and sales enablement.
• Self-starter with the ability to succeed in a fast-paced and rapidly changing environment.
• Excellent communication, storytelling, and collaboration skills.
• Analytical mindset with the ability to translate data into insights and actions.
• Aviation experience is a plus.

Who We're Looking For – The Personal Competencies That Matter
Gets Stuff Done / Accountable:
You are comfortable rolling up your sleeves and delivering on a short timeline with limited resources. You are comfortable thinking strategically but also enjoy the process of "doing the work" yourself, and you take pride in the successes you have delivered in past roles. You own your work, start to finish, but are not afraid to ask for help if needed.

Influencing and relationship building:
You know you cannot do it yourself. You have the communication skills and emotional intelligence to quickly establish credibility with and gain the trust and respect of everyone in the organization. You must be able to balance asking the right questions with ensuring the deliverables of peers are not impacted.

Proactive:
You have no problem planning the work, working the plan, and proactively communicating your progress along the way. You anticipate risks and issues that will arise and mostly mitigate them independently.

Kind, humble, and fun:
We want you to be a person we enjoy collaborating with, spending time with, and investing in. You may be this person if you already invest heavily in those you work with, and if you consistently receive feedback that you are a great colleague and teammate. A great sign is if people go out of their way to work with you, no matter the situation.