Cloud Marketing Specialist

Marketing Cloud Specialist

Are you driven by the power of Marketing Cloud, automation, and the data science behind customer journeys? If so, this position is for YOU.

The Marketing Cloud Specialist is a technically minded digital marketer with hands-on experience administering Salesforce Marketing Cloud. This role focuses on building scalable automations, maintaining platform health, and developing dynamic, personalized communications using AMPScript, SQL, and foundational front-end code (HTML, CSS, JavaScript).

This role goes beyond email marketing execution. The ideal candidate understands the architecture of Marketing Cloud, can troubleshoot technical issues, build and optimize journeys, manage data extensions, create reusable components, and partner with internal stakeholders to deliver highly personalized customer experiences.

This person should be comfortable working autonomously, proactively identifying system improvements, and collaborating with cross-functional partners. Strong communication skills are a must, as this role interfaces with marketing, IT, product, and leadership to manage multiple campaigns and initiatives across several brands.

Primary Job Duties & Responsibilities

Marketing Cloud Development & Administration

· Build, maintain, and optimize Salesforce Marketing Cloud journeys, automations, user roles, data extensions, and triggered sends.

· Develop dynamic and personalized content using AMPScript and basic.

· Write and troubleshoot SQL queries in Automation Studio to support segmentation, data hygiene, and audience management.

· Maintain platform governance, including naming conventions, folder structure, permissioning, and documentation.

Email & Front-End Execution

· Build responsive email templates using HTML and CSS, ensuring compatibility across devices, browsers, and email clients.

· Implement A/B and multivariate tests across journeys and campaigns using MC's native tools.

· Ensure all email designs are mobile-optimized, accessible, and aligned with brand standards.

Data, Reporting & Optimization

· Own list and data extension management across business units to ensure accurate targeting and segmentation.

· Monitor automations, resolve errors, and ensure data flows correctly between Marketing Cloud and Salesforce CRM.

· Assist in creating dashboards and reporting to evaluate KPIs, campaign performance, deliverability, and platform health.

· Analyze trends, identify optimization opportunities, and present insights to stakeholders.

Cross-Functional Strategy & Collaboration

· Partner with marketing teams to translate campaign objectives into scalable Marketing Cloud solutions.

· Create technical briefs for campaigns outlining data requirements, personalization rules, triggers, and QA steps.

· Propose new features, automation opportunities, and enhancements to improve efficiency and personalization.

· Support governance, compliance, CAN-SPAM policies, and platform best practices.

Education, Work Experience, & Knowledge

· Bachelor's Degree preferred.

· 2–3+ years hands-on experience in Salesforce Marketing Cloud (not just email execution) required.

· Experience working with AMPScript, SQL, HTML, and CSS strongly preferred.

· Basic familiarity with JavaScript a plus.

· Salesforce Marketing Cloud Email Specialist or Administrator certification is a plus.

· Experience with Account Engagement (Pardot) is also a plus.

Technical Skills & Competencies

· Proficient in AMPScript and capable of writing/adjusting personalization logic.

· Ability to write and optimize SQL queries for segmentation and automations.

· Strong understanding of Marketing Cloud Studios and Builders (Email, Journey, Automation, Content, Cloud Pages).

· Skilled in troubleshooting send errors, automation failures, data issues, and configuration problems.

· Able to build responsive emails and landing pages with HTML/CSS.

· Strong understanding of email deliverability, list hygiene, subscriber management, and compliance.

· Detail-oriented, highly organized, and able to manage multiple projects simultaneously.

· Strong communication skills with the ability to explain technical concepts in simple terms.

· Experience with Workfront or other project management systems is a plus.