Director of Growth Performance

Director of Growth Performance- Citizen Relations · Manhattan, NY (Hybrid)

About the Job

Citizen is a global PR agency built to unleash the potential of ambitious brands. Integrated teams across PR, creative & strategy, insights & intelligence, digital, and experiential marketing give the curiosity, confidence, and courage to stay ahead of trends, make bold moves, and maximize measurable success.

With 10 offices across North America and Europe, Citizen's client roster includes P&G, Nestlé, Duracell and Nespresso. The agency's disruptive campaigns have been awarded across the world from such shows as The Clios, Webbys, The One Show, LIAs, PRWeek Global and the Cannes International Festival of Creativity.

In 2023 Citizen was named PRovoke Media's Consumer PR Agency of the Year and Best Mid-Size Agency to Work For, in addition to PR Agency of the Year (Gold) from Strategy Magazine, Best Places to Work for PRWeek and Inc. Magazine's "Best in Business". In 2024, Citizen was named Campaign's Global PR Agency of the Year (Bronze).

This isn't just a job; it's an opportunity to grow, connect, and belong in a vibrant environment. Beyond global opportunities, personal time, and unforgettable team-bonding, we prioritize professional development, committed to unleashing the potential for our talent across all offices. If you lead with curiosity and are eager to make a lasting impact for the world's biggest brands, you can find out more about us here:

Citizen Relations is looking to hire a Director to join our team

About The Role

We're looking for a results-driven NYC-based Director of Growth Performance to join our global Marketing & Growth team. This is a pivotal role responsible for designing, implementing, and owning the agency's global new business infrastructure and pipeline management systems, driving significant, measurable revenue impact. You'll be the architect of our growth strategy, taking the agency to new heights globally.

If you're a proactive, curious, entrepreneurial leader and builder with a proven track record in B2B growth within a professional services or agency environment, and you thrive on building efficient, data-driven systems, we want to hear from you

In this role, you will:

• Build Foundational Tech Stack: Identify, evaluate, and lead the implementation of a centralized, enterprise-ready CRM and a marketing automation platform
• Ensure Data & Forecasting Integrity: Establish and enforce global pipeline management and CRM data hygiene standards to ensure reliable pipeline visibility and a single source of truth for all new business activities
• Institutionalize the Lead Nurture Model: Design and deploy a Scaled, Standardized Lead Nurture Program to sequence outreach, accelerate pipeline velocity, and maximize the value of content assets in addition to defining and tracking MQLs and SQLs
• Establish Clear Metrics: Define and track OKRs and KPIs for lead qualification, conversion rates, and win rates to drive tangible revenue growth
• Manage New Business Intelligence data: Forecast and track new business pipeline and activity against objectives, providing clear visibility across teams and offices
• Lead Growth Operational Excellence: Develop and implement standardized processes across the new business pipeline, from lead qualification to conversion, ensuring consistency and efficiency across markets
• Drive Market Intelligence & Targeting: Continuously analyze market trends, competitor activities, and internal data to pinpoint new growth opportunities and strategically position the agency
• Integrate New Technologies: Identify and integrate new technologies, including AI tools, to enhance new business and pitch efficiency, volume, and lead nurturing efforts
• Partner on Agency Marketing Initiatives: Collaborate on the planning and optimization of agency-wide online and offline marketing efforts (content, SEO, SEM, events, social, email) to proactively generate qualified leads, focusing on lower-funnel conversion

Qualifications

• 7-10 years of progressive leadership experience in growth, business development, or performance marketing within a B2B professional services or agency environment
• Proven track record of contributing to revenue growth and improving win rates through process optimization and enablement
• Deep, hands-on experience in implementing enterprise-level CRM and marketing automation infrastructure from the ground up, specifically to support scalable lead nurture and management
• Proficiency in strategic targeting, customer segmentation, and buyer persona development, with experience leveraging market data to identify high-value opportunities
• Demonstrated ability to drive the implementation and optimization of new business processes, including pitch management and the strategic integration of technology like AI.
• Strong background in growth analytics, KPI establishment, ROI measurement, and MQL-to-Revenue Attribution Modeling, with the ability to build dashboards and derive actionable insights
• Exceptional strategic thinking with the ability to translate high-level vision into concrete, actionable plans and measurable outcomes
• Highly analytical, with advanced proficiency in data analysis, attribution modeling, and forecasting to drive data-driven decision-making
• Outstanding communication, presentation, and interpersonal skills, capable of influencing and building consensus across all levels of an organization
• A natural problem-solver with strong project management abilities and a relentless focus on process optimization and operational efficiency
• A leader adept at cross-functional collaboration, capable of building strong relationships and fostering alignment with marketing, account management, and other internal stakeholders
• A proactive, entrepreneurial leader who thrives in a dynamic, fast-paced, and evolving environment
• Passionate about innovation, continuous learning, and leveraging new technologies for growth
• Possessing a deep understanding of the current marketing and communications landscape, you're a natural connector and relationship builder

This role offers a unique opportunity to shape the future growth of our agency. If you're ready to make a significant impact and lead our growth initiatives, we encourage you to apply

The salary for this position is $115,000-$130,000 annually depending on experience.

Joining Citizen Relations, you are part of the Plus Company. This network of entrepreneurial agencies is designed to collaborate, not compete. It empowers every agency – and every individual – to bring their own unique capabilities together to make magic happen. You will be empowered to take risks, dream big, develop your skills and grow in your career with the full support of the network and all it has to offer.

SO WHAT ARE YOU WAITING FOR?

Take a look at our career website. Perhaps there is an opportunity that is waiting for you

We thank all applicants. However, only those selected for an interview will be contacted. Citizen Relations is an equal opportunity employer. It prohibits discrimination based on age, color, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. Citizen Relations is committed to creating and maintaining an inclusive and accessible workplace. If you are contacted for an interview and require accommodation during the interviewing process, please let us know.