Facebook & Instagram Ads Expert
1 week ago
Company Overview
FreeFlow Environmental is a rapidly expanding residential plumbing and environmental services company serving Northwest Indiana and Illinois. Specializing in trenchless sewer repair, septic solutions, and emergency drainage, we're scaling regionally and looking for winners to jump on board. Join a no-nonsense team that delivers real results — on time, every time.
The Role
We're hiring a Facebook & Instagram Ads Specialist to own our Meta advertising and generate high-intent leads for $500–$10,000+ service jobs. You'll manage campaigns end-to-end, from targeting distressed homeowners to scaling profitable ad spend.
Key Responsibilities
- Build, launch, and optimize Facebook/Instagram ad campaigns in Ads Manager
- Generate high-impact video and text content tailored for YouTube and other social media platforms.
- Write high-converting ad copy and design visuals (or brief designers)
- Target local audiences using lookalikes, retargeting, and geo-fencing
- Track conversions via Meta Pixel, UTM parameters, and CRM integration
- A/B test creatives, offers, and audiences to hit CPA goals under $75/lead
- Report weekly on ROAS, CPL, and booked appointments
- Collaborate with ops team to align messaging with service availability
Requirements
- 2+ years hands-on experience running Meta Ads with $15K+/month budgets
- Proven success generating home service leads (plumbing, HVAC, roofing, etc.)
- Proficient in Facebook Ads Manager, Audience Insights, Creative Hub
- Strong copywriting and basic design skills (Canva or similar)
- Data-driven: Comfortable analyzing performance and pivoting fast
- Bonus: Experience with Google Ads, CRM (Housecall Pro, ServiceTitan), or local SEO
Compensation & Benefits
- $60,000 – $90,000 base salary (DOE)
- Performance bonuses tied to lead volume and close rate
- Health, dental, vision
- Paid time off + flexible hybrid schedule
- Direct access to founder for strategy and growth
Location
Valparaiso, IN – Hybrid (2–3 days in office) or remote for top talent
To Apply
Submit resume and a brief note on your best-performing home service campaign (include platform, budget, CPL, and results).
Apply now on Indeed or email:
FreeFlow Environmental is an equal opportunity employer.
Let's turn clicks into cash flow.
Job Type: Full-time
Pay: $ $40.00 per hour
Expected hours: 20 – 40 per week
Work Location: Hybrid remote in Valparaiso, IN 46383
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