Sr. Product Marketing Manager, B2B

About EarnIn

As one of the first pioneers of earned wage access, our passion at EarnIn is building products that deliver real-time financial flexibility for those with the unique needs of living paycheck to paycheck. Our community members access their earnings as they earn them, with options to spend, save, and grow their money without mandatory fees, interest rates, or credit checks.

We're fortunate to have an incredibly experienced leadership team, combined with world-class funding partners like A16Z, Matrix Partners, DST, Ribbit Capital, and a very healthy core business with a tremendous runway. We're growing fast and are excited to continue bringing world-class talent onboard to help shape the next chapter of our growth journey.

Position Summary:

We are looking for an experienced B2B Marketing Strategist with Product Marketing expertise to shape the success of a first-of-its-kind payroll product designed with employees in mind. In this role, you'll be responsible for defining the marketing vision, driving go-to-market (GTM) strategy, and partnering closely with Product, Sales, and Customer Success teams to deliver solutions that delight employers and empower their workforces.

You'll bring the voice of the employee to the forefront—helping ensure our product not only meets business needs but also drives meaningful financial impact for the people who use it every day. By combining customer insights, data, and creative storytelling, you'll craft differentiated positioning, compelling messaging, and integrated marketing strategies that communicate the product's unique value and support adoption at scale.

This position requires a strategic, collaborative leader who can bridge creativity and data, translate complex insights into clear actions, and bring teams together around a shared goal. The ideal candidate thrives in dynamic environments and is passionate about financial innovation and supporting small and medium businesses, has a deep understanding of B2B marketing channels, and thrives in environments where they can shape the thinking of stakeholders of all levels and verticals.

The US base salary range for this full-time position is $164,113 - $200,500 + equity + benefits.

This role is based in the Bay Area with a hybrid work schedule, and an expectation of working from our Mountain View office at least two days per week.

What You'll Do:

• Serve as the central B2B marketing leader for a new, employee-centered payroll product—driving vision, strategy, and alignment across Product, Sales, and Creative teams.
• Define and lead B2B product marketing strategy, including how products are positioned, launched, and scaled in the market.
• Partner with Product teams to inform the development and evolution of new products and features, bringing the voice of employers and employees into design, functionality, and experience decisions.
• Leverage market trends, performance data, and customer insights to inform product direction and develop marketing strategies that drive successful launch, adoption, and growth efforts.
• Design and execute go-to-market strategies that clearly articulate differentiation and deliver measurable business results. Lead integrated, cross-channel programs and develop marketing and sales materials that build awareness, generate demand, and deepen engagement across digital, event, and partner channels.
• Develop clear, impactful messaging that resonates with employer decision-makers while highlighting the employee outcomes that set the product apart.
• Act as the customer advocate, ensuring that employer and employee perspectives inform both product improvements and marketing strategy.
• Partner with Product, Sales, Comms, Marketing, and Customer Experience teams to ensure alignment throughout the customer lifecycle—from discovery to retention and advocacy.
• Establish and track success metrics to evaluate the impact of launches, campaigns, and adoption initiatives, and inform ongoing strategy.

What We're Looking For:

• 7+ years of experience in B2B Marketing Strategy and/or Product Marketing, ideally for SaaS, fintech, or HR.
• Proven experience leading GTM strategy and product positioning in the B2B space for complex, innovative products.
• Ability to influence product direction through deep understanding of customer and market needs and use of both qualitative and quantitative data points.
• Expertise in translating insights into actionable marketing strategies and storytelling.
• Analytical mindset with a strong ability to measure effectiveness and make data-driven recommendations.
• Excellent communication and storytelling skills, able to simplify technical or financial concepts into compelling narratives.
• Experience leveraging AI to drive improved operational efficiency.
• Thrives in cross-functional, collaborative environments that require alignment between Marketing, Product, and Sales.
• Bonus points for experience with brands that span both consumer and business audiences, developing new brands or category-defining products, and working within mission-driven organizations focused on financial empowerment or social impact.

At EarnIn, we believe that the best way to build a financial system that works for everyday people is by hiring a team that represents our diverse community. Our team is diverse not only in background and experience but also in perspective. We celebrate our diversity and strive to create a culture of belonging. EarnIn does not unlawfully discriminate based on race, color, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity, gender expression, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, registered domestic partner status, sexual orientation, genetic information, or any other basis protected by local, state, or federal laws. EarnIn is an E-Verify participant.

EarnIn does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or HR team.